[Hiring] Senior Organic Growth and Creator Manager @Apartment List

Role Description

The Senior Organic Growth and Creator Manager leads the program on three fronts:

• Use organic channels to drive customer acquisition.
• Partner with the product team on renter growth to launch and refine product experiences.
• Manage our web presence to maintain a positive and consistent reputation.

What You'll Do:

• Use organic to drive customer acquisition.
• Define organic strategy, operating model, priorities, and measurement standards across all channels.
• Own organic social for Apartment List and Sunny on platforms like Instagram and Facebook, plus App Store content.
• Drive external distribution of content, measured on traffic, registrations, and leases.
• Use AI tools and workflows to produce and adapt content faster without increasing headcount.
• Architect a creator strategy program that scales acquisition.
• Build and run a creator program across Apartment List and Sunny.
• Partner with Paid Discovery on creator content support, managing spend rigorously.
• Influence direction with the product team on renter growth.
• Launch and refine new product experiences that drive customer acquisition.
• Expand metro by metro, working with the renter growth and content teams.
• Keep our presence positive and consistent across platforms.
• Contribute to communities like Reddit and engage with our content.
• Support SEO and lead in AEO.

Qualifications

• 8+ years or equivalent experience in organic social, community, or content marketing.
• Experience building or running a creator or influencer program.
• Experience driving adoption of new products or features through marketing.
• Experience owning & driving a brand’s presence and reputation across multiple platforms.
• Hands-on fluency with AI content and creative tools.
• Experience measuring organic work against business outcomes.
• Experience working with content or SEO teams.

Requirements

• Early experience with AEO or AI-generated answers.
• Experience in a two-sided marketplace or distinct B2C and B2B audiences.
• Experience building a brand’s presence on Reddit or similar communities.
• Experience with App Store listing optimization.

Benefits

• Total compensation includes base salary, performance bonus, and equity.
• OTE (On-Target Earnings) varies by location tier:
• Tier 1: $170,200 - $206,320 OTE (including $149,800 - $181,500 base salary) + equity
• Tier 2: $157,400 - $190,800 OTE (including $138,500 - $167,900 base salary) + equity
• Tier 3: $133,800 - $162,200 OTE (including $117,700 - $142,700 base salary) + equity
• Compensation details do not include benefits and perks.
• Compensation is determined based on market indicators, work location, skills, experience, and education.