[Hiring] Senior Marketing Specialist @Hedepy

Role Description

Poland is one of the biggest markets in the Hedepy portfolio, and one of the most competitive. Your goal will be to grow our market share and significantly raise awareness of Hedepy in the Polish mental health space, so that support reaches the people who need it.

You'll report directly to Caro, our Local CMO for PL/GR/LT/SI, and run the Polish market together with her. You'll also be part of an international marketing team of 15 people.

What you'll do

• Influencers and social media (50%)
  • Oversee influencer and social media activities and production.
  • Manage offline events such as PR stunts and brand activations.
• Localising acquisition marketing (30%)
  • Localise ad assets, landing page copy, mailings, SEO, and ad headlines for the Polish audience.
• Data and strategy (20%)
  • Analyze dashboards to understand campaign performance.
  • Run tests across channels and develop a clear strategy based on insights.

Across all three, you'll shape a strategy that fits the Polish market, informed by what works in the category and for our competitors.

What you'll own

After a trial period, the decisions are yours. You'll own content localisation, influencer collaborations, local partnerships, and awareness activities, without needing to check with the CMO first.

Qualifications

• Experience: at least 3 years in a similar role.
• Social media: hands-on experience running and optimising channels such as Instagram, Facebook, TikTok, and YouTube.
• Influencer collaborations: end-to-end coordination from research and creator selection to execution and wrap-up.
• Language: strong writing skills for translating content into Polish.
• Mental health and empathy: genuine interest in mental health and an empathetic personality.
• Mindset: strategic, curious, insightful, and open to testing new solutions.

Nice to have

• Experience with influencer collaborations for SaaS products or apps.
• Experience with UX optimisation on websites.

Benefits

• Remote-first culture, so you can work from anywhere.
• 2 free therapy sessions per month through the Hedepy platform.
• An international team with colleagues from 10 different countries.
• Company-wide offsites and workations by the sea.
• Support for using AI wisely, with a human filter.

Sound like you?

Send us your CV along with a few examples of your work: social media channels you've run, influencer collaborations you've led, and, if you have them, website UX optimisations. A few lines on why mental health matters to you are very welcome too.

We're looking forward to meeting you!

- The Hedepy B2C Marketing team 🤗