[Hiring] Senior Marketing Manager @iRhythm Technologies, Inc.

Role Description

We are seeking a Sr. Marketing Manager, Direct-to-Consumer (DTC) to play a critical role in shaping how iRhythm expands consumer and patient awareness and education. This highly visible position will help define and execute strategies that increase consumer awareness, strengthen engagement, and support key business growth priorities.

• Lead the development of omnichannel marketing efforts that educate and empower consumers on their healthcare journey and demonstrate the value of iRhythm solutions.
• Influence how iRhythm connects with patients today while building scalable capabilities that support the company's next phase of growth.
• Requires consumer marketing expertise, strategic thinking, innovation, analytical rigor, and strong influence skills.
• Serve as a strategic connector across the organization, translating market intelligence into programs that drive measurable impact for patients and the business.

Job Duties

• Direct-to-Consumer Marketing Strategy
  • Lead the development of direct-to-consumer growth strategies that expand patient awareness, engagement, and activation across iRhythm's highest-priority business initiatives.
  • Define audience strategies, messaging frameworks, and value propositions that shape how iRhythm engages and educates patients across multiple disease states.
  • Partner with business leaders across iRhythm to ensure patient engagement strategies support enterprise priorities and future growth opportunities.
• Omnichannel Campaigns & Consumer Engagement
  • Lead development and execution of compliant omnichannel DTC campaigns that build awareness, educate patients, and support appropriate provider-led conversations.
  • Partner with iRhythm Marketing, Public Relations and Communications teams and external agencies to develop, launch, and optimize paid, owned, and earned media programs across relevant consumer touchpoints.
  • Develop patient education materials, website content, videos, social content, in-office materials, brochures, email journeys, and other digital assets that improve consumer understanding and engagement.
  • Support internal readiness and field pull-through by creating clear guidance, launch materials, and enablement resources for commercial teams and customer-facing stakeholders.
• Customer & Market Insights
  • Maintain a strong understanding of patient needs, consumer behaviors, healthcare decision journeys, care setting dynamics, and market trends through voice-of-customer research, market research, campaign analytics, cross-functional partnership.
  • Understand the role that health insurance coverage plays in consumer decision-making.
  • Translate consumer insights, market intelligence, and advocacy learnings into strategic recommendations that influence marketing priorities, customer engagement approaches, and future growth opportunities.
• Patient Advocacy & Community Engagement
  • Evaluate and recommend advocacy partnerships, sponsorship opportunities, educational programs, community engagement activities, and patient-focused initiatives that strengthen iRhythm's connection to relevant patient communities.
  • Partner with patient advocacy organizations on compliant awareness, education, and engagement initiatives that support patient understanding, self-advocacy, and access to care.
  • Serve as an internal subject matter expert on advocacy engagement, ensuring alignment across Marketing, Market Access, Government Affairs, Public Relations and Medical Affairs teams.
• Market & Competitive Intelligence
  • Monitor competitive developments, consumer healthcare marketing trends, patient education models, media channels, and emerging digital engagement practices.
  • Develop market comparisons, messaging guidance, objection-handling support, and internal education tools that strengthen consumer marketing effectiveness and commercial alignment.
  • Share competitive intelligence, and market learnings with Product Marketing, Commercial Strategy, Sales, Market Access, Digital Marketing, and Executive Leadership to inform business decisions.
• Compliance & MLR Partnership
  • Ensure DTC programs are developed within applicable Medical, Legal, and Regulatory requirements, with appropriate claims, review processes, documentation, and risk mitigation.
  • Partner with Medical, Regulatory, Legal, Marketing Operations, and agency partners to support efficient review, approval, and deployment of compliant consumer marketing assets.
• Marketing Performance & Analytics
  • Define, monitor, and report DTC marketing performance metrics, including reach, engagement, conversion indicators, content performance, and contribution to business objectives.
  • Measure campaign effectiveness, patient engagement, media performance, and marketing contribution to awareness, education, and appropriate action.
  • Leverage audience insights, media analytics, website data, and performance trends to continuously optimize messaging, creative, channel strategy, segmentation, and investment allocation.
  • Support business reviews by communicating campaign performance, audience trends, and strategic recommendations.

Qualifications

• Bachelor's degree required; master’s degree in marketing, business administration, communications, patient advocacy or a related field preferred.
• 12+ years of progressive marketing experience, with significant experience leading DTC healthcare marketing programs for medical devices, diagnostics, digital health, pharmaceuticals or disease awareness organizations.
• Experience developing omnichannel marketing campaigns across digital, social, web, email, print, experiential and healthcare POS channels.
• Experience developing and managing relationships with patient advocacy organizations, patient support groups, professional societies, or community-based health social service organizations.
• Exceptional communication, presentation, storytelling, and executive influence skills.
• Demonstrated success leading highly cross-functional initiatives involving Product Marketing, Digital Marketing, Commercial Strategy, Sales, Regulatory, Legal, Medical Affairs, Market Access, Marketing Operations, external agencies, and Executive Leadership.
• Ability to thrive in a fast-paced, collaborative, and evolving business environment.

Travel

• Up to 20% domestic travel is anticipated for this position, including customer meetings, conferences, agency sessions, and team events.

Benefits

• Competitive compensation package.
• Annual corporate bonus eligibility.
• Excellent benefits including medical, dental, and vision coverage starting on your first day.
• Paid holidays and generous PTO.
• 401(k) with company match.
• Employee Stock Purchase Plan.
• Paid parental leave and family benefits.
• Pet insurance discounts.
• Cultural committee and volunteer opportunities.