[Hiring] Manager, Response Marketing @National Multiple Sclerosis Society

Role Description

The Manager, Response Marketing runs the day-to-day operations of the offline direct response program, managing the agency of record relationship, routing campaigns through the review process, and providing oversight and quality control across all direct response activity. The role also supports the AVP, Response Marketing and builds relationships with teams across a large department and the broader organization to help drive revenue growth from individual donors and build a strong donor acquisition pipeline.

Location Requirements: Remote - Flexible Location

• Work is primarily performed remotely, however, when possible and necessary, teams meet in person to conduct the business of the organization and build team relationships.

Compensation | Benefits

• The estimated hiring compensation range for this role is $63,000 - $70,000. Final offers will be based on the candidate's geographic location, career experience, and may vary from this range due to these and other factors.
• You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees.
• Your benefits include:
• Considerable Paid Time Off Plan
• Paid Holidays
• 401k Retirement Savings Plan with Society match
• Commuter Benefit Plan
• Comprehensive Health & Welfare benefits including:
• Medical
• Dental
• Vision
• Flex Spending Accounts
• Life Insurance
• Disability Coverage
• Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings.
• Not to mention, you will join an incredible mission-focused team of people!

Main Responsibilities

• Manage the day-to-day operations of the offline direct response program, including management of the agency of record, campaign routing, oversight, and quality control.
• Identify and test opportunities to expand the offline direct response program into new channels, formats, and audiences, helping grow awareness of Multiple Sclerosis and expand the Society's reach.
• Drive and incorporate internal creative feedback, reviewing and editing all campaign versions.
• Assist the AVP, Response Marketing with day-to-day priorities and program needs.
• Build relationships and work closely with teams within Response Marketing and across other departments.
• Coordinate production and fulfillment with external partners and vendors for cost-effective, timely campaigns.
• Develop creative concepts and content for campaigns in partnership with other teams.
• Incorporate surround sound tactics into direct response campaigns to extend reach across other channels.
• Ensure fluidity across the giving pipeline running smoothly, partnering with the mid-level and major giving teams.
• Manage the Society’s tax receipt process, including data and creative.
• Oversee mail processing and production of direct response materials working closely with vendors and internal stakeholders.
• Manage the joint cost allocation reporting process with the agency of record, reviewing and routing requested changes internally.
• Prepare and manage the expense detail report.

Qualifications

• 4+ years of experience in fundraising project management and marketing campaign execution, including managing agencies or vendors.
• Knowledge of revenue generation through mail, email, and digital marketing best practices.
• Strong organizational relationships, effective collaboration, and leadership skills.
• Ability to create and implement tactical and strategic plans with an understanding of campaign audiences and segmentation.
• Highly organized with strong attention to detail and ability to manage multiple projects simultaneously.
• 3 years of experience leveraging customer database systems for direct marketing fundraising campaigns.
• Strong written and verbal communication skills, with a preference for experience in writing/editing direct marketing fundraising copy.

Application Instructions

We appreciate your consideration of our job opportunities and strive to make it as effortless as possible to apply for our positions. With only a few required sections and the option to use our resume parsing tool, we aim to streamline the application experience, saving you time and effort. Additionally, if you wish to include a cover letter with your application, please feel free to attach it along with your resume, and any other documents required, to the Resume/CV document upload section at the bottom of the My Experience page. We appreciate your interest in joining our team and look forward to receiving your application!

Important: You will not be able to modify your application after you submit it. The "My Experience" page is the only opportunity to add your cover letter and supporting document attachments. If you experience any trouble submitting your materials, please check out our FAQ & Contact Us page.