[Hiring] Content Marketing Manager @Amwell

Role Description

This role produces member-facing content across Amwell's service lines and is accountable for how that content performs once it reaches members. Content is a shared capability across the Engagement pillar: the account owners brief and approve, and this role produces at the volume and quality the book requires.

• Content strategy across service lines, the Engagement Hub content library, and the production of case studies and enablement assets.
• Directs contractor and AI-assisted capacity to meet volume requirements.
• Content engagement is a shared measure with the execution side, which owns timing and deliverability.

Core Responsibilities

What the role owns:

• Content strategy and production across service lines, the engagement showcase, and content libraries.
• Inputting email content into the email CMS (Knak) — copy and image selection.
• The Engagement Hub content library and its maintenance.
• Case-study and enablement-asset production, against designs set by the account owners.
• AI-assisted drafting and direction of contractor capacity for volume, within the approved content guidelines.
• Brand-voice consistency across member-facing content.

How success is measured:

• Content engagement across member-facing email and hub content, as the content contribution to open and click performance (primary measurable output).
• Content throughput and turnaround against briefs.
• Brand-voice and quality consistency across the library.
• Coverage of the service lines against the content plan.

What the role does not own:

• Campaign strategy or the customer relationship — the account owners.
• The CMS platform itself, its branding rules, templates, and access — Manager, Campaign Production and Platform.
• Campaign build, QA, and send — the campaign production team.
• Timing and deliverability of sends, which share the engagement measure.
• Foundational B2B content such as case studies, playbooks, and whitepapers — Commercialization.
• PHI governance standards, which are set by Compliance.

Qualifications

• 5+ years producing consumer, member, or patient-facing content at volume.
• Demonstrated ability to move a content engagement measure, not only to ship content on time.
• Experience writing within regulated or clinically sensitive constraints, and the judgment to know when to route something to Compliance or Legal.
• Experience directing freelance, agency, or contractor capacity against a brief.
• Working fluency with AI-assisted drafting, and the editorial judgment to hold quality across it.
• Comfort operating as shared capacity across competing internal demands.

• Healthcare, health plan, or behavioral health content experience.
• Knak, Braze, or comparable content and email production platforms.
• Accessibility standards for member communications.
• Experience building or restructuring a content library.

Benefits

• Flexible Personal Time Off (Vacation time).
• 401K match.
• Competitive healthcare, dental and vision insurance plans.
• Paid Parental Leave (Maternity and Paternity leave).
• Employee Stock Purchase Program.
• Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program.
• Free Subscription to the Calm App.
• Tuition Assistance Program.
• Pet Insurance.