[Hiring] Content Marketing Lead @TRM Labs

Role Description

The Content Marketing Lead produces TRM's flagship brand content: high-impact, globally relevant work that makes TRM the reference point on the issues that define modern crime and how it's fought. You'll spend most of your time creating that content with TRM's experts and making sure it reaches the audiences who matter. You'll also set the quality bar for content across TRM and build the frameworks and AI workflows that let marketers across regions and campaigns produce strong work on their own.

The impact you will have:

• Create flagship content with TRM's Insights, Policy, leadership and other SME teams that makes TRM the authority on the issues that matter most to our customers.
• Own distribution for everything you produce. Run TRM's owned channels directly, and partner with Demand Gen, Comms and other teams to get your work into the channels you don't own, from paid promotion and earned media to executive voice. For now, you'll also oversee TRM's corporate social channels.
• Own TRM's voice and tone. Build the style guide, templates and AI workflows that help regional and demand marketers produce on-brand content, and give the final edit on high-visibility work.
• Own TRM's blog/Resources hub and, with technical and agency partners, the SEO/GEO content strategy. Produce the content that moves search and AI-citation metrics on the topics that matter most to TRM.

Qualifications

• 5+ years of B2B content marketing, with a portfolio of flagship, point-of-view work. A background in cybersecurity, threat intelligence, fintech or public-sector-facing work is a strong plus.
• Strong editorial judgment, and experience setting standards other teams adopt.
• An AI-native approach: you use AI across research, drafting, repurposing and optimization, and you're curious about new tooling.
• A distribution mindset: you plan how a piece will reach people before you publish it.
• Experience working with SEO/GEO specialists and owning the performance of the content you produce.
• An excellent writer who can distill nuanced, technical topics for different audiences.

Requirements

• Ship first-to-market: when Design is backed up before a launch and a competitor is about to announce a comparable solution, break a white paper into blog posts and publish yourself to win the moment.
• Build scalable systems (templates, standards) so quality content ships faster without adding headcount.
• Use AI to compress drafting and production cycles.
• Move content from idea to press-ready without unnecessary hand-offs.

Benefits

• The estimated base salary range for this role is $140,000-$188,000.
• This role may be eligible to participate in TRM’s equity plan.

Application Instructions

If you’re interested in joining TRM, we encourage you to apply directly. Every application is reviewed by our Talent team.

Before applying, review the job description carefully and highlight the experience and impact that best demonstrate the required qualifications. Please also provide thoughtful and accurate answers to the application questions, as these will be used to evaluate your qualifications for the role.

If you send your resume directly to someone at TRM, we can’t guarantee it will reach the appropriate hiring team. Applying directly is the best way to ensure you’re considered.

What to Expect From Our Interview Process

• Recruiter Intro: Explore your experience, motivations, and alignment with the role.
• Hiring Manager: Dive deeper into your relevant experience, skills, and impact.
• First Round: Typically 1–2 interviews focused on the skills most critical to the role.
• Final Round: Typically 3–5 interviews to go deeper on your craft, problem-solving, and alignment with TRM.
• References: We’ll speak with former colleagues who can provide perspective on your work and impact.
• Offer: If it’s a mutual fit, your recruiter will walk you through your offer and answer your questions.
• Welcome to TRM: Once you sign, we’ll get you ready for your first day and onboarding.

Life at TRM

We are building a safer world. That promise shows up in how we work every day.

• TRM moves quickly. We are a high velocity, high ownership team that expects clarity, follow-through, and impact.
• People who thrive here are energized by hard problems, experimentation, and continuous feedback.
• The pace and intensity of the work reflect the importance of the mission.
• This environment is energizing for people who enjoy building, solving hard problems, and making progress in situations that are not always fully defined.
• We also recognize that this style of operating is not for everyone.

AI Fluency at TRM

AI fluency is a baseline expectation at TRM. We believe AI meaningfully changes how top performers operate.

• We expect every team member to use AI to accelerate and reimagine their craft, not just automate surface tasks.
• You will be evaluated on applied AI fluency during the interview process.

Leadership Principles

• Impact-Oriented Trailblazer: We put customers first and move with speed, focus, and adaptability.
• Master Craftsperson: We care deeply about our craft. We balance speed with high standards, own outcomes end‑to‑end, and invest in getting better every day.
• Inspiring Colleague: We add clarity and energy, not noise. We bring humility, candor, and a one‑team mindset — giving and receiving feedback to make the team stronger.

Join our Mission

At TRM, we care deeply about our craft. We are looking for individuals who want their work to matter, who experiment with speed and rigor, and who take pride in building a safer world for billions of people.