[Hiring] Senior Marketing Manager @Foundant + smartsimple

Role Description

• List building & marketing partnerships
  • Grow Foundant's Australian marketable list through multipronged organic, paid, and partnership-driven channels. Drive and hit monthly MQL targets.
  • Identify, pitch, and manage co-marketing and channel partnerships with sector associations, philanthropy networks, associations and philanthropy “influencers” as well as complementary vendors to extend Foundant’s reach and awareness across the country.
• Events on the ground
  • Plan and run in-person events across Australia — from small roundtables, lunch and learns, webinars, to larger panels and conference presences — end to end (venue, logistics, speakers, promotion, follow-up).
  • Represent Foundant as needed at relevant industry conferences and sector gatherings.
• Content & demand generation
  • Develop demand-generation content specific to the Australian philanthropic sector: webinars, panels, reports, and blog posts.
  • Either write this content directly or manage freelance/contract writers to produce it, depending on volume and specialization needed.
  • Repurpose and localize existing Foundant content (US/UK) for the Australian market and voice where appropriate.
  • Coordinate with the US-based marketing team on campaign timing, assets, and performance reporting.
  • Identify Australian clients for case studies.
• Digital and Website
  • Build up Foundant's Australian LinkedIn following through targeted, locally relevant content.
  • Maintain light, timely coverage of the Foundant website for the Australian market during Australian business hours.
  • Work with the digital marketing manager on keyword strategy for paid search and Google Ads targeting the Australian market.
  • Support lead generation and conversion through SEO and AEO (answer engine optimization) for Australian search and AI-assistant visibility.

Qualifications

• 7+ years of marketing experience, across different disciplines, with a significant portion working independently, building a sector, launching into a market and building a list (not just as part of a large in-house team).
• Background in marketing for tech/SaaS.
• A demand-gen-first mindset: you default to thinking in terms of pipeline and list growth, and treat every piece of content, event, or partnership as a lead-generation opportunity.
• Strong writing and editorial skills — able to write compelling publication-ready emails, content and to brief, edit, and manage other writers.
• Strong product marketing skills. Able to take the positioning of the products and translate them, and new releases, to specific markets and sectors.
• Experience building and executing in-person events, ideally in Australia or a similar market.
• Comfort working autonomously across a broad remit, prioritizing across list growth, partnerships, events, and content.
• Familiarity with demand-generation fundamentals (campaigns, lead capture, webinars) and reporting on results.

Requirements

• Existing relationships within the Australian philanthropic or grantmaking ecosystem or a keen interest.
• Experience in marketing in the philanthropic/nonprofit sector.
• Experience with grant management or fundraising software, or adjacent nonprofit tech.
• Prior experience standing up a market presence from scratch (rather than scaling an existing one).

Benefits

• At the heart of everything we do is a commitment to innovation and making a positive impact. Whether you’re working on projects that empower not-for-profits, community foundations, or corporations, your contributions will help drive real-world change.
• We offer competitive salary and benefits, including tuition, and lifestyle reimbursements, and bespoke mindfulness and fitness initiatives.
• With our Flexible PTO policy, you’ll have the freedom to manage your time in a way that supports your personal well-being and professional success.
• We’re committed to your professional and personal development. With our merger, you'll have the chance to collaborate across teams, giving you exposure to diverse ideas, expertise, and projects that span multiple industries.
• As part of a larger organization, you’ll have even more opportunities to grow your career. Whether it’s exploring new roles, leadership opportunities, or shifting to a different department, we support internal mobility to help you achieve your career goals.
• You’ll enjoy autonomy and responsibility, empowering you to approach your work creatively and independently, fostering innovation and independent thought.
• Employee recognition is a core part of our culture. When you do a great job, we make sure everyone knows about it!