[Hiring] Senior Marketing Consultant @iGATE Technology

Role Description

We are looking for a highly experienced Marketing Consultant with a proven track record in scaling global e-commerce brands. This is a strategic consulting role focused on auditing, evaluating, and optimizing our complete marketing function.

The consultant will work closely with senior leadership and our internal marketing teams to:

• Assess current performance
• Identify inefficiencies
• Uncover growth opportunities
• Recommend best-in-class marketing strategies

This role is advisory rather than execution-focused.

Key Responsibilities

• Marketing Evaluation:
  • Conduct a comprehensive evaluation of RDX Sports' marketing operations.
  • Assess current marketing strategies, team structure, workflows, budgets, KPIs, and reporting.
  • Evaluate marketing effectiveness across all customer acquisition and retention channels.
  • Identify operational gaps, inefficiencies, and missed growth opportunities.
  • Benchmark current performance against leading global D2C and e-commerce brands.
• Channel Assessment:
  • Review and evaluate the effectiveness of:
  • Affiliate Marketing
  • Performance Marketing (Google Ads, Meta, TikTok, Microsoft Ads)
  • Organic Search (SEO)
  • Content Marketing
  • Email Marketing & CRM
  • SMS Marketing
  • Social Media Marketing
  • Influencer & Creator Marketing
  • Brand Marketing
  • Product Marketing
  • Conversion Rate Optimization (CRO)
  • Customer Retention & Loyalty Programs
  • Marketplace Marketing (Amazon and other marketplaces)
  • Analytics & Attribution
  • Marketing Automation
• Strategic Recommendations:
  • Develop a clear roadmap for short-, medium-, and long-term marketing growth.
  • Recommend channel-specific optimization strategies.
  • Advise on budget allocation and marketing investment priorities.
  • Improve customer acquisition efficiency and lifetime value.
  • Recommend improvements in customer journey and conversion funnel.
  • Identify opportunities for automation, AI adoption, and process optimization.
  • Recommend marketing technology (MarTech) enhancements where required.
• Brand & Content Strategy:
  • Evaluate brand positioning and messaging consistency.
  • Assess content strategy across all digital channels.
  • Review campaign planning and creative effectiveness.
  • Recommend improvements to storytelling, customer engagement, and brand differentiation.
• Reporting & Executive Advisory:
  • Present audit findings to senior leadership.
  • Deliver detailed reports with actionable recommendations.
  • Define measurable KPIs and success metrics.
  • Support leadership in prioritizing strategic marketing initiatives.
  • Provide ongoing advisory support during implementation where required.

Qualifications

• 10+ years of experience in Digital Marketing, Growth Marketing, or Marketing Strategy.
• Significant experience consulting for global D2C or e-commerce brands.
• Strong understanding of international marketing across North America, Europe, Middle East, and other global markets.
• Proven success in improving marketing performance and business growth.
• Experience working with cross-functional marketing teams.
• Strong commercial and analytical mindset.

Technical Expertise

• Performance Marketing
• Affiliate Marketing
• Email Marketing & CRM
• SEO
• Content Strategy
• Brand Strategy
• Marketing Analytics
• Attribution Modeling
• Customer Acquisition
• Customer Retention
• Marketing Automation
• CRO
• GA4
• Google Tag Manager
• Looker Studio / Power BI
• HubSpot, Klaviyo, Salesforce Marketing Cloud, or similar CRM platforms
• AI-powered marketing tools and automation platforms

Desired Qualifications

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• Certifications in Google Ads, Google Analytics, Meta, HubSpot, or equivalent are a plus.
• Experience with Shopify Plus or other enterprise e-commerce platforms is highly desirable.

Key Competencies

• Strategic Thinking
• Business Acumen
• Data-Driven Decision Making
• Executive Communication
• Problem Solving
• Marketing Leadership
• Commercial Awareness
• Growth Mindset
• Stakeholder Management
• Presentation & Reporting Skills

Deliverables

• Comprehensive Marketing Audit Report
• SWOT Analysis of Current Marketing Operations
• Channel-by-Channel Performance Assessment
• Marketing Maturity Assessment
• Competitive Benchmark Report
• Customer Journey Review
• Brand Strategy Evaluation
• Content Strategy Evaluation
• Budget Optimization Recommendations
• 90-Day Quick Wins Plan
• 12-Month Marketing Growth Roadmap
• Executive Presentation with Strategic Recommendations

Benefits

• This is an opportunity to influence the growth strategy of a globally recognized sports brand.
• Your insights will directly shape executive decision-making and contribute to building a world-class marketing organization.