[Hiring] Senior Marketing Communications Representative @Keysight Technologies, Inc.

Role Description

• Execute integrated marketing programs, including events, webinars, digital campaigns, and partner activities.
• Localize and deploy global campaigns for the Japan market.
• Ensure flawless delivery, operational excellence, and alignment with corporate standards.
• Manage end-to-end execution of customer events, technical seminars, industry conferences, and virtual programs.
• Coordinate agencies, vendors, speakers, logistics, and attendee communications to deliver exceptional customer experiences.
• Own marketing lead operations, including lead routing, quality monitoring, SLA tracking, and sales follow-up support.
• Partner with Sales to improve lead conversion, pipeline progression, and marketing contribution to revenue.
• Support campaign deployment through CRM and marketing automation platforms.
• Track key performance metrics including engagement, MQLs, conversion rates, and pipeline contribution.
• Maintain data quality, reporting accuracy, and compliance with global marketing processes.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field.
• 5+ years of experience in field marketing, marketing communications, demand generation, or marketing operations.
• Proven experience executing customer events and integrated marketing campaigns.
• Strong project management and stakeholder coordination skills.
• Experience with CRM and marketing automation platforms.
• Business-level Japanese and professional English communication skills.

Requirements

• Experience in B2B technology, engineering software, semiconductor, EDA, simulation, or related industries.
• Familiarity with Salesforce, HubSpot, webinar platforms, and demand generation processes.
• Experience working in a regional or global matrix organization.

Company Description

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.