[Hiring] Senior Marketing Analyst @Social Discovery Group

Role Description

We are looking for a Senior Marketing Analyst. Your main tasks will be:

• Designing the upper-level logic for marketing budget management: rules and models for allocating budget across products and traffic sources, validating the approach and preparing it for automation.
• Developing and validating Early LTV metrics/models to support intra-week performance marketing and budget allocation decisions.
• Building analytical frameworks and tools for performance diagnostics: identifying drivers of changes, growth opportunities and anomalies across products, channels and campaigns.
• Participating in the development of an internal AI-based analytics tool for performance analysis, root-cause detection and opportunity discovery.
• Providing analytical support for the unified BI layer where needed: metric definitions, data validation and selected analytical use cases.

Qualifications

• Experience with A/B testing.
• Strong SQL skills: ability to independently work with large datasets, build complex analytical queries, and validate data quality.
• Strong knowledge of mathematical statistics and experimentation; ability to design validation/backtesting methodology and correctly interpret results.
• Strong understanding of performance marketing economics and metrics: LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution.
• Ability to build decision-making models and translate analytical findings into clear business rules/recommendations.
• Strong spreadsheet skills (Google Sheets / Excel).
• Experience with BI tools (e.g. Superset, Tableau, Power BI).
• English level B2+.

Requirements

• Strong advantage: Python for data analysis/modeling.
• Experience with forecasting, optimization or budget allocation models.
• Experience with Early LTV / predictive LTV.
• Experience building automated analytical products or AI/LLM-based analytics tools.

Benefits

• REMOTE OPPORTUNITY to work full-time.
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment.
• Vacation: 28 calendar days per year.
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave.
• Bonuses up to $5000 for recommending successful applicants for positions in the company.
• 50% payment for professional training, international conferences, and meetings.
• Corporate discount for English lessons.
• Health benefits: up to $1,000 gross per year per employee for self-purchase of health insurance or on doctor's fees for yourself and close relatives (spouse, children).
• Workplace organization: equipped workplace and necessary equipment provided in offices or co-working locations; reimbursement of workplace costs up to $1000 gross once every 3 years.
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for merchandise, team building activities, massage certificates, etc.