[Hiring] Senior Marketing Analyst @Medvidi

Role Description

We're hiring a second Marketing Analyst to the team to help navigate complexity and scale acquisition while maintaining a strong return on marketing spend and effort. You'll analyze channel performance, identify opportunities for investment, investigate conversion funnel issues, and turn data into recommendations that help the team grow demand where we can deliver care.

Responsibilities

• Analyze the performance of paid and organic marketing channels and individual campaigns.
• Own and improve web analytics tracking, including event tracking, conversion tracking, and data collection across marketing channels.
• Work with Google Analytics 4, Google Tag Manager, and Data Layer to ensure accurate and reliable marketing data.
• Monitor marketing attribution, investigate data discrepancies, and resolve measurement gaps in collaboration with engineering teams.
• Support the implementation and optimization of server-side tracking, considering healthcare data privacy and compliance requirements.
• Forecast marketing efficiency and help optimize paid marketing spend across channels, campaigns, and markets, considering provider availability and capacity.
• Build and maintain dashboards to monitor acquisition performance, conversion funnels, CAC, ROAS, and LTV.
• Plan, launch, monitor, and analyze A/B experiments, identifying opportunities to improve conversion and marketing efficiency.

Qualifications

• 3+ years of experience in Marketing Analytics, Web Analytics, or Growth Analytics, with a strong focus on digital marketing performance.
• Recent hands-on experience with web analytics implementation, including Google Analytics 4 (GA4), Google Tag Manager (GTM), event tracking, and conversion tracking.
• Practical understanding of Data Layer, marketing attribution, and client-side vs. server-side tracking.
• Experience analyzing paid acquisition performance, website conversion funnels, and key marketing metrics such as CAC, ROAS, and LTV.
• Ability to independently investigate tracking issues, identify data discrepancies, and work with developers to implement solutions.
• A structured approach to problem-solving: clarify the question, define the analytical plan, and then carry out the work.
• Strong proficiency in SQL and Python, with an understanding of ETL processes.
• Experience with event-based analytics platforms such as GA4, Amplitude, PostHog, Mixpanel, or similar tools.
• Strong experience with BI tools and building useful dashboards.
• Solid knowledge of statistics and probability, with the ability to apply them to business questions and experiments.
• Transparent communication and an evidence-based approach to decision-making.
• Fluent Russian; English level B2 or higher.
• Proficiency in using LLMs in daily work, with the ability to critically evaluate their output.
• Ability to work CET/CEST overlapping hours.
• Comfortable working under a long-term B2B contractor model using personal equipment.

Requirements

• Experience working with Airflow and dbt.
• Hands-on experience with server-side Google Tag Manager or server-side conversion tracking.
• Experience with JavaScript and implementing web analytics tracking.
• Experience with marketing analytics in regulated industries, such as healthcare or fintech.
• Experience with demand forecasting, capacity planning, or marketplace analytics.

Benefits

• High-impact environment: A chance to contribute to a product-driven company in the medical tech space.
• Growth & compensation: Competitive compensation and clear growth opportunities.
• Remote-first: Fully remote, long-term B2B collaboration.
• Health & wellness: Health insurance after the probation period, plus sports & wellness compensation.
• Career development: Career growth, including personalized English lessons via Preply.
• Time off: 19 working days of vacation per year, 3 additional wellness days, and paid sick leave for the first 5 working days.
• Culture: Thoughtful gifts for important life events.