[Hiring] Senior Manager, Retention and Lifecycle @Grüns

Role Description

We are hiring for a Senior Manager, Retention and Lifecycle . Grüns is a subscription business, which means the relationship we build with every customer is one of our biggest levers on lifetime value. This role owns that relationship end to end: the right message, at the right time, in the right channel, for every customer. You'll take our lifecycle program from manual campaign production to an always-on, AI-driven testing engine, and you'll do it hands on keyboard, not from a distance.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.

• Own 1:1 personalization across every one-to-one channel we use today (email, SMS, direct mail) and the ones we're testing next.
• Run end-to-end ownership of automated lifecycle flows across welcome, post-purchase, billing reminders, cancel/winback, one-time-purchase to subscription conversion, and cross-sell.
• Shift the program from manual builds and one-off sends to an always-on system that tests and optimizes itself.
• Build out our email and SMS list growth engine beyond standard on-site capture.
• Evaluate and implement the tools that let us enrich and act on customer data, then turn that data into real decisions on message, channel, and timing.
• Lead an offshore production team on design, build, and QA, with the goal of running an increasingly automated system rather than managing manual output.

Qualifications

• 5-8+ years in-house owning lifecycle, retention, or CRM at a consumer subscription brand.
• Experience owning both automated flows and one-off campaigns across email and SMS, end to end.
• Experience running a structured testing roadmap with real holdouts and reported actual incremental impact, not just open rates.
• Hands-on experience implementing personalization or data enrichment tools, not just briefing someone else on them.
• Uses AI as a core part of how they build, test, send, and report.
• Bonus: has worked somewhere with both a subscription and retail presence.

Requirements

• AI-first approach, constantly asking what should never be done manually again.
• Thinks about subscribers as relationships, not a list.
• Every idea becomes a real test with a real read.
• Owns the program end to end. Comfortable in ambiguity, doesn't need to be told what's next.
• High craft, high speed, and a strong partner to ecomm, paid, CX, and data.

Benefits

• Base salary range of $130,000-$160,000 plus bonus depending on experience.
• Comprehensive benefits package designed to support the well-being and growth of our team.
• Strong benefits coverage for you and your family.
• Generous PTO.
• Free Grüns subscriptions.
• Additional perks centered around health and well-being.