[Hiring] Senior Manager, Go-to-Market Marketing - Cybersecurity @EPAM Systems

Role Description

Define and lead the marketing strategy that supports the growth of EPAM’s Cybersecurity business. As the Senior Manager, Go-to-Market Marketing – Cybersecurity, you will serve as the strategic partner to business and sales leadership, translating market dynamics, client priorities and EPAM’s capabilities into a differentiated, client-centric go-to-market strategy. By establishing the long-term market vision and priority audiences, you will orchestrate integrated marketing programs that build market relevance, create demand and accelerate pipeline and revenue growth.

You will work collaboratively across Industry, Sales, Solutions, Alliances and multiple marketing disciplines to connect what cybersecurity clients need with where EPAM can differentiate. Ultimately, you will ensure EPAM goes to market based not simply on what we have to sell, but on where the market is moving and where EPAM has the right to win.

Responsibilities

• Define the Cybersecurity GTM marketing strategy by establishing the long-term market vision, priority audiences, growth opportunities, value propositions and marketing priorities.
• Partner with Cybersecurity business and sales leadership to align marketing priorities, investments and scorecards with business growth goals and strategic account priorities.
• Maintain a deep understanding of cybersecurity market dynamics, buyer priorities and competitive activity to develop differentiated positioning and messaging.
• Work with industry and capability leaders to identify offerings with the greatest market potential and develop the GTM strategy required to take them to market.
• Orchestrate integrated GTM programs across thought leadership, campaigns, account-based marketing (ABM), digital, field marketing, events and analyst relations to drive pipeline and sales acceleration.
• Collaborate closely with partner marketing to identify ecosystem opportunities for joint positioning and thought leadership with hyperscalers and strategic alliance partners.
• Equip client teams with relevant market insights, buyer perspectives, messaging and sales playbooks.
• Use market intelligence, pipeline and revenue data to assess performance, optimize investments and continuously refine the Cybersecurity GTM strategy.

Requirements

• 10+ years of experience in B2B go-to-market marketing, industry marketing or product marketing within technology services, consulting, systems integration or another complex environment.
• Deep understanding of the cybersecurity sector, including business models, market dynamics, technology priorities and the specific needs of C-suite decision-makers.
• Proven experience developing differentiated positioning, value propositions, messaging and industry narratives for complex technology and transformation services.
• Demonstrated success creating marketing strategies and programs that contribute to pipeline creation, account growth and revenue influence.
• Experience orchestrating integrated programs across multiple marketing disciplines (content, demand generation, ABM, field marketing, digital and partner marketing).
• Strong executive presence and the ability to serve as a trusted marketing advisor to senior business, sales and client leaders.
• Experience working across complex, globally distributed and highly matrixed organizations, with the ability to influence teams without direct authority.
• Strong understanding of technology ecosystems, including hyperscalers, ISVs and strategic alliance partners.