[Hiring] Senior Manager - Demand Generation @Linkby

Role Description

Linkby is a global VC-funded adtech business connecting both established and emerging D2C ecommerce brands with the world’s largest publishers. We’re looking for someone to own pipeline like it’s a product - something to build, optimize, and scale relentlessly.

This isn’t a “manage the channels” role. It’s about creating a demand engine from the ground up that actually drives revenue. You’ll sit across strategy and execution, connecting paid, lifecycle, content, and sales into a system that consistently generates and converts demand.

You’ll need equal parts strategic thinking and hands-on execution. If you prefer perfect plans over fast execution, this will feel uncomfortable. If you like moving quickly, testing aggressively, and seeing direct revenue impact from your work, you’ll thrive.

Key Responsibilities

• Own net-new pipeline and marketing-sourced revenue - and be accountable for hitting it.
• Work directly with Sales to align on ICP, pipeline quality, and what actually converts to revenue.
• Increase opportunity creation, demo volume, and overall pipeline velocity.
• Continuously improve MQL → SQL → Closed Won conversion by tightening targeting, messaging, and follow-up.
• Design and run a multi-channel demand strategy across ABM, email, search, inbound, and overall lifecycle management.
• Launch campaigns quickly, learn from them, and improve just as fast.
• Own the execution layer when needed: building landing pages, setting up workflows, and getting campaigns live without bottlenecks.
• Own and scale acquisition and lifecycle channels across paid, search, email, landing pages, and retargeting.
• Design and optimize the full journey from first touch → nurture → conversion → pipeline.
• Leverage lifecycle marketing to increase conversion rates, accelerate pipeline, and improve overall efficiency.
• Stay close to the numbers: CAC, cost per SQL, ROAS, LTV, and ultimately revenue.
• Continuously test, iterate, and scale what’s working across the funnel.
• Identify drop-offs, friction points, and leaks - then fix them quickly.
• Improve landing page performance and demo booking rates.
• Run continuous A/B tests and ship improvements.
• Help build the infrastructure that makes demand generation scalable.
• Be comfortable with marketing automation, workflows, attribution, and reporting.
• Make sure tracking works before campaigns go live.
• Identify inefficiencies and remove them. Automate what shouldn’t be manual.
• Partner with product, data, and engineering where needed.

Qualifications

• 7+ years in B2B demand generation where you’ve actually owned the numbers.
• A proven track record of building demand engines that drive measurable growth.
• Deep expertise in key parts of the lifecycle - whether that’s paid, search, email, or conversion.
• Strong understanding of full-funnel growth channels, including paid social, organic and paid search, email/lifecycle marketing, and retargeting.
• Experience with account-based marketing (ABM).
• Experience building and optimizing landing pages (Webflow or similar CMS).
• Strong hands-on experience with marketing automation and CRM platforms.
• Strong grasp of funnel metrics and unit economics.
• Comfort making decisions with imperfect data and moving quickly.
• High ownership, low ego, and no reliance on “waiting for approval” to get things done.
• An autonomous, builder mindset.

Major Bonus

• You have a great wit and actually use it in ad copy, email subject lines, or landing page tests.

Salary

$90,000-120,000 USD/year