[Hiring] Senior Manager Brand and Consumer Insights @Bayer

Role Description

The Senior Manager, Consumer, Shopper & Innovation Insights is a strategic partner to the business, responsible for translating holistic consumer and shopper understanding into clear decisions and measurable commercial impact. This role integrates consumer behavior, shopper dynamics, and innovation insight to inform brand strategy, innovation pipelines, and go-to-market execution responsible to drive growth and bring sustainable consumer-driven innovation to USD 1 billion business.

Success is defined not by insight generation alone, but by the ability to shape decisions, influence outcomes, and accelerate growth across the organization.

Qualifications

• Bachelor’s degree required
• Extensive experience leading consumer and/or shopper insights in complex organizations
• Demonstrated track record of translating insight into tangible business outcomes
• Experience managing agencies, budgets, and cross-functional stakeholders
• Strong exposure to brand strategy, innovation, and commercialization

Requirements

• Embed consumer, shopper, and innovation insights across brand strategy, commercialization, and innovation to drive growth and competitive advantage
• Synthesize complex, multi-source evidence into clear priorities, recommendations, and actions
• Act as a continuous sensing function, identifying shifts in consumer behavior, culture, and the marketplace to proactively guide business response
• Ability to test and learn fast but validate robustly
• Partner with senior leaders across Marketing, Commercial Strategy, Innovation, Media, and the newly created BDT and ECF forums
• Influence decisions at multiple levels through clarity, strong storytelling, and consumer- and shopper-insight-driven business acumen
• Ensure consumer and shopper insight is a critical input into major business and investment decisions
• Maintain a strong external radar to drive brand and category growth with lagging, current, and leading indicators
• Guide consumer-led innovation strategies by identifying unmet needs and future growth opportunities
• Build and apply a cross-category innovation testing process that increases launch success rates
• Translate cultural, technological, and commerce trends into actionable innovation implications
• Deliver insight in activation-ready formats tailored to stakeholder decision needs
• Connect human insight to commercial levers including positioning, pricing, packaging, media, retail execution, and innovation
• Track and demonstrate the impact of insights where possible
• Lead and develop insight talent, strengthening both technical expertise and influence skills
• Foster a culture of curiosity, learning, and constructive challenge
• Show assertiveness, perseverance, resilience, and agility
• Manage agency partners and budgets to maximize ROI

Benefits

• Employees can expect to be paid a salary between $144400-216600
• Additional compensation may include a bonus or commission (if relevant)
• Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc.