[Hiring] Senior Lifecycle Marketing Manager @EverAI

Role Description

More than 50 million people already use EverAI’s products, and we’re growing toward 100 million. The audience is already here. The opportunity is what happens next. We’re hiring a Senior Lifecycle Marketing Manager to take CRM to an entirely new level. Your mission is clear: turn it into a major revenue channel by converting more users, increasing repeat purchases, and giving people compelling reasons to keep coming back.

You’ll own everything within CRM, from onboarding and first purchase to retention and reactivation, across email, push notifications, in-product messaging, and promotions. You’ll report directly to Thomas Lacroix, our Co-founder and CMO , with the freedom to rethink journeys, test ambitious ideas, and build the CRM playbook that gets us there. At our scale, even small improvements can influence millions of user journeys and create significant growth. If you’re looking for more than a campaign-management role, this is your opportunity to drive measurable growth at exceptional scale.

Your Responsibilities

• Own one of EverAI’s biggest growth opportunities: lead the strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation.
• Find the growth hiding in our user base: use behavioral data to uncover where users lose interest, stop engaging, or miss an opportunity to purchase.
• Crack the first-purchase challenge: create onboarding, abandoned-payment, offer, and follow-up journeys that turn more registered users into paying customers.
• Keep users coming back: increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation, personalization, and timing.
• Test big ideas quickly: build experiments, measure what genuinely moved the numbers, scale the winners, and turn each result into the next opportunity.
• Make ambitious CRM ideas possible: work directly with Product, Data, Engineering, and Creative to improve the tooling, tracking, messages, offers, and reporting behind the channel.

Qualifications

• You’ve scaled CRM before: you can show significant improvements you personally drove in revenue, conversion, repeat purchases, retention, reactivation, or LTV, with real numbers.
• You understand consumer growth: you’ve worked in a high-volume B2C subscription business, where CRM had a direct effect on revenue.
• You think like a builder: you do not stop at recommendations; you can personally create segments, journeys, experiments, campaign logic, and performance analysis.
• You know how to find and prove what works: you can turn user behavior into ideas and use testing, control groups, attribution, and incrementality to validate the results.
• You move quickly and take ownership: you are comfortable building without a finished playbook, deciding what matters most, and creating momentum without waiting for perfect information.
• You communicate clearly and work across teams: you collaborate directly with technical, creative, and commercial stakeholders in English.
• You are comfortable with our product category: you can confidently work on products powered by uncensored AI models and content.

Bonus points

• You have worked in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce.
• You have experience with token, credit, virtual-currency, bonus, or repeat-deposit models.
• You have built or redesigned CRM in a fast-scaling company.
• You use AI to improve analysis, personalization, experimentation, or content development.

Benefits

• Contract Type: We prefer B2B, but we’re flexible; what matters is long-term commitment and impact.
• Work From Anywhere: Fully remote. Choose the environment where you do your best work.
• Paid Time Off: 4 weeks (20 working days) of PTO per year to recharge and reset.
• Annual Gathering: A yearly in-person meetup to connect, brainstorm, and celebrate wins together.
• Health & Wellness Support: Monthly allowance of 100 USD for health insurance expenses & access to unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available to up to three of your family members).
• Co-Working Space Budget: Work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected.
• Learning Budget: Dedicated funds to support your professional growth: courses, books, conferences, events, or certifications.
• Company Laptop & Equipment: Laptop provided + monitor budget up to 250 USD + keyboard/mouse/mic/headphones budget up to 150 USD.
• AI Tools Access: Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and any other tool needed to excel at your job, power your ideas and workflows.