[Hiring] Senior IAP Monetization Manager @CrazyLabs

Role Description

CrazyLabs is looking for a highly analytical and commercially driven Senior IAP Monetization Manager to own and optimize in-app purchase monetization across our mobile games. You will drive IAP revenue growth through:

• Pricing, offers, bundles, player segmentation, personalization, and A/B testing
• Maximizing IAP ARPDAU while maintaining a great player experience

As a Senior Monetization Manager, you will:

• Own and optimize IAP monetization strategy, driving ARPDAU, payer conversion, and LTV
• Design and optimize in-game offers, bundles, promotions, and pricing strategies
• Develop player segmentation and personalized offers based on spending behavior, engagement, and progression
• Identify revenue opportunities through data analysis and player behavior insights
• Lead A/B testing across pricing, offers, targeting, timing, and purchase experiences
• Build and execute a monetization roadmap focused on measurable business impact
• Collaborate with Product, Analytics, Economy, LiveOps, and Development teams to deliver monetization improvements

Qualifications

• 4+ years of experience in mobile gaming monetization, with a strong focus on IAP
• Proven track record of driving IAP revenue growth and improving monetization KPIs
• Strong understanding of F2P game economies, purchasing behavior, and player psychology
• Hands-on experience with pricing, offers, bundles, segmentation, and personalization
• Strong analytical skills and experience designing and evaluating A/B tests
• Advanced Excel/Google Sheets skills and experience with analytics tools
• Commercially minded, creative, proactive, and comfortable taking end-to-end ownership

Requirements

• Experience in casual, hybrid-casual, simulation, or content-driven mobile games (Nice to Have)
• SQL knowledge and experience with revenue forecasting (Nice to Have)
• Experience with LiveOps and offer management platforms (Nice to Have)

Benefits

• Annual team trip, global holiday celebrations and presents, birthday, and job anniversary presents
• Remote but not alone; support from an experienced people’s team for integration and journey
• Approach to AI with a dedicated AI Lead team to teach and help all employees

Company Description

With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games. We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams.