[Hiring] Senior Growth Marketing Strategist @RealPage

Role Description

We’re hiring a Senior Growth Marketing Strategist to own demand generation for our marketing and leasing solutions. This role is designed for a marketer who blends strategic thinking with strong execution and knows how to turn complex product capabilities into clear, compelling campaigns that drive pipeline and sales momentum. This is a strategic, hands-on role for a marketer who thrives at the intersection of creative storytelling, cross-channel orchestration, and data-driven performance optimization.

As the Senior Growth Marketing Strategist, you will lead the end-to-end strategy and execution of integrated, multi-channel campaigns aligned to product launches, sales priorities, and key buyer personas across the multifamily market. You’ll be responsible for:

• Translating product narratives into campaign themes.
• Orchestrating activation across paid and owned channels.
• Continuously optimizing performance using data and insights.

This role sits at the center of Marketing, Product Marketing, and Sales. Success requires strong cross-functional alignment, clear communication, and the ability to balance creativity with rigor and accountability.

Qualifications

• 7+ years in B2B SaaS demand generation or integrated campaign strategy roles.
• Demonstrated experience running full-funnel campaigns that combine content strategy, digital media, and outbound motions.
• Track record of accountability for pipeline performance and campaign optimization.
• Hands-on experience with Salesforce and marketing automation platforms such as Pardot, Marketo, or HubSpot.
• Strong command of campaign measurement, attribution, A/B testing, and performance reporting.
• Familiarity with AI-enabled solutions or previous experience in emerging tech categories (preferred).
• Background in multifamily, real estate technology, or adjacent B2B verticals (preferred).

Requirements

• Strategic, persona-driven marketer with a strong understanding of integrated campaign design.
• Clear and confident communicator who can align cross-functional teams’ partners and report results in business terms.
• Strong writing skills, with the ability to develop campaign themes, nurture flows, and audience-specific narratives.
• Curiosity and enthusiasm for innovation, experimentation, and modern marketing approaches, including AI and automation.
• Highly organized with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
• Collaborative, pragmatic, and comfortable driving clarity in a fast-paced, matrixed environment.

Benefits

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.

Company Description

At Realpage, we believe better technology creates stronger communities. For over 25 years, we’ve partnered with multifamily housing operators and property management companies to simplify operations, improve efficiency, and unlock new growth opportunities.

Trusted across the rental housing industry, Realpage delivers property management software, smart AI-driven tools, and industry-leading data and insights that help companies streamline leasing, optimize property and financial performance, and enhance the resident experience.

Our mission is simple: empower property management companies to operate more efficiently, serve residents more effectively, and thrive in a fast-moving rental housing market.