[Hiring] Director of Marketing, Growth & Strategy @TRUCE Software

Role Description

What You Will Do:

• Own marketing strategy: Develop and execute initiatives that generate qualified leads, sales pipeline, and revenue growth.
• Drive demand generation: Build, test, and optimize campaigns using conversion data, acquisition costs, and marketing ROI.
• Leverage AI and digital innovation: Use AI tools, automation, paid and organic digital marketing, SEO, AEO, and emerging social formats.
• Lead events and partnerships: Plan and execute trade shows, webinars, industry events, and strategic partnerships that generate measurable sales opportunities.
• Strengthen market positioning: Develop compelling messaging and differentiated product campaigns.
• Manage marketing operations: Oversee CRM systems, automation, analytics, reporting, contractors, and agencies.
• Collaborate with leadership: Partner with executive, sales, product, and engineering teams on growth priorities.

Qualifications

• Approximately 3 to 7 years of relevant experience in B2B technology, SaaS, growth marketing, demand generation, or marketing strategy.
• A demonstrated track record of qualified lead generation, sales pipeline creation, and measurable revenue results.
• Strong analytics and hands-on experience with digital campaigns, CRM platforms, marketing automation, and performance measurement.
• Practical experience implementing AI-powered marketing tools, automations, and emerging digital or social strategies.
• Experience executing and measuring industry events, trade shows, or partnership initiatives.
• Entrepreneurial, resourceful approach with the ability to execute independently with a lean budget and team.
• Strong communication, problem-solving, and cross-functional collaboration skills.
• Willingness and ability to travel approximately 30%.

Requirements

• Early-stage B2B technology startup experience.
• Experience in video telematics, fleet management, transportation technology, field service software, or related industries.
• Experience developing technical marketing automations or AI-powered workflows.
• Experience building marketing programs or functions from the ground up.