[Hiring] Growth Marketing Manager @Fuel Cycle

Role Description

Fuel Cycle is hiring a hands-on Growth Marketing Manager to run our funnel end to end: the channels that bring buyers in (paid, search, website), the workflows that move them toward a conversation, and the handover that puts them in front of Sales with context. You'll report to the Sr. Marketing Director and partner closely with RevOps, Sales, and our content creator. Campaign strategy and positioning are set together; getting campaigns built, launched, measured, and improved is yours, and you'll grow into full ownership of specific channels over time.

Key Responsibilities

• Growth Channels & Experimentation
  • Run paid search and social, organic search, and website conversion day to day.
  • Plan and ship tests; manage budget pacing and vendors.
  • Optimize for qualified inbound, not traffic.
• Funnel, Lifecycle & Sales Handover
  • Build nurture, retargeting, and re-engagement programs that move leads from first touch to opportunity.
  • Own lead capture, scoring, and campaign tracking in the marketing automation platform.
  • Act as marketing’s conduit to RevOps and Sales so every qualified lead reaches a rep with context, inside SLA.
  • Build and maintain lead scoring, routing, and handover automations in partnership with RevOps and CRM governance; flag what falls through.
• Campaign Build & Launch
  • Turn campaign plans and content into live landing pages, forms, emails, and audiences.
  • QA everything; ship on time.
• Performance & Reporting
  • Monitor channel and funnel performance daily; deliver a weekly read-out on what is working and what to do next.
  • Use AI tools to speed up setup, reporting, and documentation.

Your Success Metrics

• Inbound lead volume and quality: Growth in qualified inbound leads and demo requests from the channels you run, measured against targets set with the Director.
• Handover and data integrity: Every inbound lead routed to the right rep with context, within SLA, with no unworked demo requests; campaign tracking, lead source, and lifecycle data in the CRM are accurate and trusted.
• Channel efficiency: Improving cost per qualified lead and conversion rates at every funnel stage (first touch through MQL, SQL, and opportunity) across search, paid, email, and website.
• Campaign throughput: Campaigns and workflows launched on schedule, QA’d, and reported on weekly.

Who You'll Work With

You report to the Sr. Marketing Director and work daily with our marketing content creator. You'll partner with RevOps, and with the SDR and Sales teams on what they need to move deals through the pipeline, including which leads and verticals to target. You'll also work with vendors and platforms on paid media and search as directed.

Qualifications

• Experience in B2B demand generation or growth marketing (typically 3+ years), including hands-on use of a CRM or marketing automation platform (HubSpot, Pardot, or similar).
• Track record running paid search, paid social, and email nurture programs measured on qualified leads and pipeline, not just traffic.
• Working knowledge of web funnels and analytics: Google Analytics, Google Ads, and LinkedIn Campaign Manager.
• Ability to instrument a funnel end to end and interpret A/B test results.

Preferred, But Not Required

• Hands-on SEO experience (keyword research, on-page optimization, technical basics, content performance tracking) with tools such as Google Search Console, Semrush, or Ahrefs.
• Experience building lead scoring, routing, and automation workflows in a B2B marketing automation platform.
• Experience working directly with RevOps or Sales teams.
• Experience with AI/GEO search optimization and AI-assisted marketing workflows.
• Experience with intent and enrichment tools (for example Warmly, G2, Clay) and ABM programs.
• Experience working with engineering to build and scale agentic marketing workflows.
• SaaS, AI, or market research industry experience.

Benefits

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans
• 401(k) with Company Match: Plan for your future with our retirement savings program
• Equity Purchase Option: Participate in Fuel Cycle's long-term success
• Flexible Work Schedule: Empowering you to balance life and work
• Generous Time Off: 15 vacation days, 7 sick days, 12 company holidays, and 4 floating holidays/recharge days
• Paid Parental Leave: Time to bond with your growing family
• Monthly Internet & Phone Stipend: Support for remote work setup
• Wellness & Lifestyle Perks: Access to Rightway, Headspace, Peloton, and more
• Team Connection Perks: Weekly community lunches, refreshments, snacks, and pet-friendly offices at LA & NY HQ