[Hiring] Senior Growth Marketing Manager, Paid Social @Talkiatry

Role Description

Talkiatry is seeking a results-driven Senior Growth Marketing Manager, Paid Social to own the strategy, execution, and optimization of Meta, TikTok, and other paid social platforms as key drivers of new patient acquisition. This role combines senior ownership with day-to-day campaign management.

• Focus on optimizing and scaling direct response paid social campaigns while improving CAC efficiency and managing toward LTV.
• Manage campaigns on Meta and TikTok, with potential for testing additional platforms.
• Report to the Director of Paid Growth and collaborate with other marketers from Growth and Creative.
• Own day-to-day paid social decisions within budget and risk guardrails.
• Independently diagnose performance issues, develop solutions, and surface recommendations proactively.
• Remain hands-on in Meta and TikTok.

Qualifications

• Bachelor's degree and relevant experience.
• 5+ years of experience in performance marketing, with deep, hands-on expertise in managing and scaling paid direct response campaigns on both Meta and TikTok.
• Experience managing large-scale monthly budgets ($1M+) across paid social channels.
• Strong understanding of digital marketing metrics, tracking, and attribution.
• Experience with A/B testing, audience segmentation, and other optimization techniques.
• High analytical self-sufficiency, with the ability to leverage SQL and BI tools (e.g. Omni, Looker, Tableau).
• Experience building forecasts or scenario models to inform spend and acquisition decisions.
• Experience using AI tools to improve workflow efficiency and automate repetitive work.
• Experience marketing B2C services, subscriptions, or another non-ecommerce, higher-consideration direct response business.
• Nice to have: Marketing experience in healthcare/healthtech or other regulated industries.

Requirements

• Plan, execute, and optimize performance marketing campaigns across paid social channels.
• Own the overall paid social strategy and make optimization, scale, and media mix recommendations.
• Manage budgets effectively to maximize ROI.
• Direct a data-driven creative strategy in collaboration with the Creative team.
• Build forecasts and scenario models to inform paid social spend and acquisition volume.
• Regularly analyze and present performance to stakeholders, developing actionable insights.
• Conduct A/B testing, audience segmentation, and other experimentation.
• Own the paid social landing page testing roadmap.
• Stay informed about paid social platform developments and identify future channel expansion opportunities.
• Partner with the Data team to develop tracking and reporting mechanisms.
• Apply sound attribution and measurement judgment across platform-reported and internal performance.
• Use AI tools to streamline analysis and reporting.

Benefits

• Top-notch team: a diverse, experienced group motivated to make a difference in mental health care.
• Collaborative environment: be part of building something from the ground up at a fast-paced startup.
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands.
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first.