[Hiring] Senior Growth Marketing Manager @Rithum LinkedIn Board

Role Description

As the Senior Growth Marketing Manager, you are responsible for spearheading Rithum’s digital advertising efforts and driving efficient client acquisition across online channels, with a strong emphasis on B2B Google search engine marketing (PPC). You own performance marketing strategy and execution end to end, partner with creative, product, and analytics teams, and are accountable for ROI, client acquisition, and revenue growth targets.

At Rithum, all team members are expected to leverage AI to work smarter, accelerate decision-making, automate repeatable work, and improve outcomes. You are encouraged to continuously identify opportunities to apply AI, data, and scalable processes to enhance productivity, drive innovation, and deliver greater value for our clients, partners, and teams while maintaining appropriate judgment, quality, security, and compliance.

Responsibilities

• Paid Media Strategy & Execution:
  • Spearhead digital advertising strategy, developing and executing performance marketing plans that drive efficient client acquisition, revenue growth, and ROI targets, with an emphasis on B2B Google search engine marketing (PPC).
  • Manage digital advertising campaigns end to end, including planning, implementation, execution, optimization, and performance analysis.
  • Execute and manage digital paid media plans for PPC and display on a real-time bidding platform.
  • Monitor and optimize advertising budgets to ensure efficient allocation of resources and maximize ROI.
  • Deep understanding of content strategy for paid media and work cross-group collaboratively with the content team and/or agency to outline and deliver needs.
• Search Platform Management:
  • Manage, review, and perform daily account responsibilities for Google Ads and other search platforms.
  • Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, audience lists, and other key account metrics.
  • Manage the creation of large keyword lists and tie them consistently back to the overall SEM strategy.
• Testing, Analytics & Optimization:
  • Monitor KPIs including click-through rate, conversion rate across each funnel stage, cost per acquisition, return on ad spend, and lifetime value, and take proactive action to improve campaign performance.
  • Conduct A/B and multivariate testing on ad variations, messaging, and targeting parameters to maximize campaign effectiveness.
  • Use data-driven insights to identify optimization opportunities across audience targeting, ad creative, bidding strategies, and landing pages.
  • Conduct deep-dive analysis to answer specific business questions, uncover insights, and recommend improvements to digital marketing strategies and tactics.
• Reporting, Collaboration & Innovation:
  • Build digital marketing analytics dashboards and prepare weekly, monthly, and quarterly performance reports and presentations that communicate results, insights, and recommendations to key stakeholders.
  • Collaborate with creative, product, and analytics teams to align and integrate marketing efforts, and manage relationships with external agencies, vendors, and partners to support campaign execution.
  • Embed AI into campaign planning, audience analysis, creative testing, and reporting, and share effective prompts and workflows across teams.
  • Stay informed about industry trends, best practices, and emerging technologies in growth marketing, and incorporate innovative strategies into campaigns.

Qualifications

• 8+ years of experience in B2B Google search, digital advertising, growth marketing, or a related field, driving measurable results against ROI targets.
• Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels.
• Hands-on experience with performance marketing tools such as Google Analytics, Google Tag Manager, and Facebook Business Manager.
• Proficiency using analytics tools such as Excel, Salesforce, Looker Studio, Tableau, or Domo to drive business insights.
• Experience measuring and monitoring performance of brand search keyword campaigns versus non-brand search campaigns.
• Experience using AI tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve productivity through research, communication, analysis, documentation, automation, workflow optimization, and decision-making.

Preferred Qualifications

• 10+ years of experience in digital advertising, growth marketing, or a related field.
• Bachelor's degree in the applicable discipline or related field preferred.
• Experience in a high-growth SaaS or technology environment, with deep knowledge of B2B client behaviors and growth marketing trends.
• Experience creating targeted lists in Salesforce and leveraging 6sense.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Project management skills, including prioritizing and managing multiple projects simultaneously in a fast-paced environment.
• Strong communication skills and the ability to collaborate effectively with cross-functional teams and stakeholders.
• Creative, problem-solving mindset with a track record of meeting or exceeding performance targets and KPIs.

Travel Required

• Up to 10%

Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1.
• A 6% 401(k) match.
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days.
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave.
• Accident, critical illness, and hospital indemnity insurance.
• Pet insurance.
• Legal assistance and identity theft insurance plans.
• Life insurance 2x salary.
• Access to the Calm app and the Employee Assistance Program.
• $65/month Remote work stipend for internet.
• Culture and team-building activities.
• Tuition assistance.
• Career development opportunities.
• Charitable contribution match up to $250 per year.