[Hiring] Senior Growth Marketing Manager @Roo

Role Description

We're looking for a Senior Growth Marketing Manager to grow Roo's business with independent veterinary hospitals. You'll own hospital growth across the full funnel: how practice owners and managers discover Roo, why they sign up, what gets them to post and fill their first shift, and what keeps them coming back.

You'll be accountable for bringing hospitals onto Roo and turning them into active, repeat customers, with success measured by hospitals that activate and stay active alongside sign-ups and leads. As the business unit's first dedicated growth marketer, you'll shape the growth strategy, own the growth budget and measurement, and lead testing across the hospital journey.

You'll report to the GM of Independent Hospitals, with a dotted line to the Marketing leadership and be part of Roo's marketing guild, which owns craft standards for marketing across the company.

Responsibilities

• Growth Strategy & Planning
  • Shape the hospital growth strategy with the GM and product, setting goals for acquisition, activation, reactivation, and expansion.
  • Own the hospital growth budget and channel mix, allocating spend by market tier based on where shifts are most likely to fill.
• Acquisition
  • Own hospital channels including B2B lead generation and account-based campaigns.
  • Own hospital-only acquisition campaigns and bring the acquisition layer to company-wide campaigns.
  • Partner with brand and community teams on conferences, industry events, and webinars.
  • Partner with sales, Rev Ops, and analytics on hospital targeting and lead scoring.
  • Set lead routing, handoff SLAs, and rules for hospital success partners.
• Activation & Conversion
  • Own the CRO backlog, test roadmap, and first-fill playbook across the hospital journey.
  • Work with product and growth analysts to develop, launch, and evaluate A/B tests.
  • Diagnose where and why hospitals drop off using funnel data.
  • Partner with the lifecycle team on onboarding and activation journeys.
  • Partner with the pricing team on incentive strategy.
  • Partner with brand on campaign creative and website updates.
  • Partner with product marketing and brand on hospital positioning and messaging.
• Retention & Expansion
  • Own the reactivation campaign for dormant, churned, and unfilled-shift hospitals.
  • Build expansion programs that help hospitals use Roo more often.
• Measurement & Insights
  • Own hospital growth measurement, including tracking acquisition cost by channel and cohort activation.
  • Read results honestly, move investment toward what's working, and share progress with leadership.

Qualifications

• Full-funnel growth experience in growth or performance marketing to small businesses.
• Outcome ownership with experience in activation, first purchase, or retained customers.
• B2B channel range with hands-on experience in various acquisition channels.
• Root-cause thinking to diagnose customer activation issues.
• Field sales partnership experience with lead scoring and routing.
• Market-level thinking regarding spend allocation by geography.
• Experimentation and measurement rigor to show campaign effectiveness.
• Customer understanding of small business owners and practice managers.
• Influential partnership across multiple teams without formal authority.
• Startup-ready and thrive in ambiguity.
• AI fluency to scale output and enhance outreach.

Benefits

• Accelerated growth & learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits with base medical plan covered at 100%.
• 401K.
• Unlimited Paid Time Off.
• Paid Maternity/Paternity and reproductive care leave.
• Gifts on your birthday & anniversary.
• Opportunity for domestic travel, including for regional team building events.

Core Values

• Bias to Urgency
• Drive Measurable Impact
• Seek Understanding
• Solve Customer Problems
• Have Fun!