[Hiring] VP of Marketing (Growth) @J&T Business Consulting

Role Description

This is a remote position.

Location: Fully Remote within the US

Company Type: Profitable, Bootstrapped, Subscription-Driven DTC/CPG Brand (Mid-Eight Figures in Revenue)

As VP of Marketing (Growth), you will own the entire growth engine:

• New-customer acquisition
• The marketing P&L
• The experimentation program behind every spend, offer, and creative decision

You will lead a cross-functional team across:

• Paid acquisition
• Creative and content
• CRO
• Ecommerce
• Email and retention
• Affiliates
• Partnerships

Remaining fully accountable for:

• New-customer growth
• CAC efficiency
• LTV expansion

You will also lead how the team uses AI across:

• Creative production
• Testing
• Reporting
• Analysis

This role is ideal for a hands-on, analytical growth leader who has:

• Scaled a CPG or DTC brand to $100M+
• Runs growth on written hypotheses and clean tests
• Wants to build that system at a profitable, bootstrapped, subscription-driven brand

Experience growing a brand with well-known founders is a strong plus.

Qualifications

• 6+ years of growth or performance marketing experience in DTC eCommerce (CPG or health/supplements experience strongly preferred)
• Proven experience scaling a CPG or DTC brand to $100M+ in revenue
• Managing a cross-functional team and multi-million-dollar annual paid media budgets
• Direct ownership of a marketing P&L, with accountability for CAC, payback, and contribution margin
• A disciplined approach to testing: hypotheses in writing, well-designed tests, honest readouts, and clear scale-or-kill decisions
• Strong analytical skills with the ability to build and explain models behind budget decisions, including first-order profitability and ROAS vs. LTV tradeoffs
• Hands-on experience with attribution and incrementality testing platforms (e.g., Haus, Prescient, Triple Whale, Northbeam)
• Experience growing a subscription business, with fluency in nCAC, aMER, iROAS, cohort LTV, and churn dynamics
• Creative strategy experience for paid social, including ad concept frameworks and landing-page CRO

Requirements

• Experience with founder-led or organic-to-paid acquisition programs
• Background or genuine interest in health, nutrition, or wellness

Benefits

• Full-time competitive salary with performance-based bonus opportunities
• Top-tier health, vision, and dental plans with employer matching
• Monthly stipends for local farmer's markets/food, fitness/gym memberships, and mental wellness
• Free Kindle with unlimited books and a $3,000/year professional development stipend
• Free company products and employee/family discounts
• Unlimited paid time off (PTO) and a parent-friendly working environment
• Fully remote, location-independent work culture with flexible schedules and zero hour-monitoring