[Hiring] Senior Growth Marketing Manager @Alkami Technology

Role Description

The Sr Growth Marketing Manager is a fully qualified marketing professional responsible for independently designing, executing, and optimizing integrated demand generation programs that drive qualified pipeline and revenue growth. This role applies advanced expertise in digital marketing, account-based marketing, and marketing automation to manage multi-channel campaigns across the buyer lifecycle. Operating with significant autonomy, the Sr Growth Marketing Manager evaluates performance data, adapts strategies to improve outcomes, and partners closely with Sales, Product Marketing, and Revenue Operations to ensure alignment with go-to-market objectives. The impact of this role is measured by measurable contribution to pipeline, campaign performance, and marketing-sourced revenue.

Essential Duties & Responsibilities

• Design and execute integrated demand generation campaigns across web, email, paid media, social, programmatic advertising, ABM platforms, and events to generate qualified pipeline.
• Develop account-based marketing strategies aligned to target segments by defining personas, messaging, and channel mix.
• Manage campaign timelines, budgets, and deliverables by coordinating with cross-functional stakeholders and external vendors.
• Analyze campaign performance metrics including MQLs, SQLs, pipeline contribution, conversion rates, and ROI to optimize program effectiveness.
• Collaborate with Sales and SDR teams to align lead qualification criteria, nurture strategies, and campaign follow-up processes.
• Develop audience segmentation and buyer personas based on data insights, market research, and sales feedback.
• Leverage marketing automation platforms to build, test, and optimize nurture streams and scoring models.
• Partner with Product Marketing to refine value propositions and ensure messaging consistency across campaigns.
• Prepare and deliver performance reports to marketing and executive leadership summarizing impact, insights, and recommendations.
• Test and iterate creative elements, offers, and channel strategies using structured experimentation methodologies.
• Ensure accurate campaign tracking and attribution by maintaining data integrity within CRM and marketing systems.
• Continuously evaluate emerging digital marketing trends, tools, and best practices to improve program performance.

Qualifications

• 3–6 years of experience in demand generation within SaaS, financial technology, or marketing technology environments, demonstrating measurable impact on pipeline and revenue growth.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.

Requirements

• Proficiency with marketing automation platforms such as Salesforce Pardot or similar tools.
• Experience executing multi-channel digital and ABM campaigns.
• Strong analytical skills with the ability to interpret campaign performance and ROI metrics.
• Ability to manage cross-functional projects and meet deadlines in a fast-paced environment.
• Understanding of B2B buyer journeys and lead lifecycle management.
• Experience collaborating with Sales and Revenue Operations teams.
• Strong written and verbal communication skills.

Preferred

• Experience in banking technology, FinTech, or regulated industries.
• Experience with ABM platforms such as Terminus, Demandbase, or 6sense.
• Advanced reporting and attribution modeling experience.
• Familiarity with budget forecasting and spend management.
• Experience mentoring junior marketing team members.

Benefits

• Remote-first environment.
• Unlimited paid time off.
• 401(k) with employer match.
• Diverse and inclusive culture.

Salary Range

The salary range for this position is: $94,000 - $117,000.

Work Authorization

We cannot offer employment sponsorship at this time. Candidates must be eligible to work in the US for full-time employment.

Company Description

Alkami Technology is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. Alkami is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.