[Hiring] Senior Growth Marketing Manager @Blackboard

Role Description

The Senior Growth Marketing Manager is the campaign engine behind Blackboard’s new logo pipeline — and a critical connector between acquisition and the post-sale customer journey. This role is responsible for translating GTM positioning and segment strategy into integrated, multi-channel demand generation campaigns that create and accelerate pipeline across the Business & Government market.

This is a creator and executor role. You will own end-to-end campaign planning and delivery:

• From brief to launch to performance reporting.
• Work in close collaboration with Product Marketing, Marketing Intelligence, Marketing Operations, and the Sales org.
• Ensure campaigns are tightly connected to targeted audiences, pipeline goals, and revenue-focused strategies.
• Accountable for the quality and conversion of what flows through the funnel.
• Stay connected to customer signals that inform campaign strategies.

You will also own our physical and digital field presence in Business & Government:

• Regional events, third-party conferences like DevLearn, and our flagship customer event BbT.
• Every event runs against a documented pipeline target, with a measurement plan and clear post-event attribution.

The right person for this role understands that AI is changing the buyer journey:

• Build AI-native workflows and adapt campaign strategy and channel mix accordingly.

Qualifications

• 8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment.
• Proven track record building and executing integrated campaigns that generate pipeline — not just leads.
• Real ABM experience: you have run account-based programs and know how to design plays at the account level.
• Field and event marketing ownership: managed conference presence, regional programs, and event budgets end-to-end.
• AI-native operator: built workflows and automations with AI as a core part of how you work.
• Data-driven mindset: review your own numbers and make adjustments without being asked.
• Strong working knowledge of HubSpot or Marketo and Salesforce.
• Experience with intent data platforms — 6sense, Demandbase, or similar.
• Experience managing agency relationships for paid media and coordinating creative production.
• Ability to operate independently in a fast-moving org.
• Strong written communication skills.
• Cross-functional influence: work well with Sales and can push back when needed.
• Fluency in written and spoken English.

Requirements

• Own the integrated campaign calendar for new logo acquisition in the Business & Government segment.
• Translate GTM positioning and competitive differentiation into compelling, audience-specific campaign narratives and assets.
• Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration.
• Design and run ABM programs for target accounts across the Business & Government universe.
• Support Blackboard’s visibility in AI-generated research environments.
• Partner with Marketing channel teams to ensure programs compound ROI.
• Build AI-native workflows for campaign analysis, audience personalization, and performance optimization.
• Coordinate with Events, Sr Manager to manage regional field activation programs.
• Serve as a key campaign contributor to BbT26.
• Build and own post-event attribution models.
• Own a direct pipeline contribution target.
• Work with Marketing Intelligence to define campaign-level pipeline targets.
• Leverage intent data and buying signals to prioritize campaign audiences.
• Build and maintain multi-touch attribution.
• Flag expansion signals to the Customer Growth & Advocacy team.
• Brief and collaborate with Content and Brand teams to develop campaign assets.
• Coordinate with Marketing Ops for proper list segmentation and campaign tracking.
• Align with Product Marketing on sales enablement.
• Develop field-specific assets that connect field presence to campaign pipeline.
• Own campaign performance reporting.
• Continuously test and optimize campaign elements.
• Present campaign results and recommendations at weekly pipeline reviews.
• Influence without authority across Sales, CS, and Marketing.

Benefits

• The expected salary range for this position is $105,200 - $150,000.
• Placement within the pay range will depend on a variety of factors, such as experience, skills, internal parity, and location.

Company Description

Blackboard is a leading EdTech company and SaaS provider that delivers the digital environment for transformational teaching and learning. We serve thousands of institutions with the industry's most AI-advanced LMS, Blackboard Ally for accessibility, and institutional effectiveness solutions that put educators and learners at the center.