[Hiring] Senior Field & Channel Marketing Manager @Glow

Role Description

This is a senior, high-impact role on Glow’s Marketing team, central to our pipeline strategy and go-to-market motion. As a Senior Field Marketing Manager, you'll be a key architect of how we show up in the field, owning a mix of strategy, execution of our event and field programs, while helping establish the foundational infrastructure and playbooks that will scale the team.

If you're a passionate field and experiential marketer looking for an opportunity to create extraordinary in-person experiences and build from the ground up, this is your chance to create innovative events that directly shape Glow's brand experience.

You'll collaborate closely with cross-functional stakeholders in sales and leadership to design experiences that accelerate deals and deepen customer relationships. You'll bring a strategic lens to audience segmentation, investment decisions, and program measurement, while also rolling up your sleeves to execute.

What You’ll Do …

• Strategy & Ownership
  • Partner closely with Sales leadership to align event investments to territory and account priorities
  • Develop scalable playbooks for event planning, activation, and follow-up
• Operational Excellence
  • Build and manage event budgets with strong ROI discipline
  • Create standardized processes for planning, tracking, and post-event follow-up
  • Implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement
  • Drive pre-event enablement and post-event follow-up rigor across Sales teams
• Data & Performance Management
  • Define and track KPIs including:
    • Pipeline generated and influenced
    • Revenue attribution
    • Cost per opportunity
    • Event ROI
    • Meeting conversion rates
  • Deliver executive-level reporting and insights
  • Continuously optimize channel mix based on performance data
  • Leverage marketing automation and CRM systems to measure impact

Qualifications

• 8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing
• Experience owning and executing large-scale tradeshows and high-volume field programs
• Demonstrated success driving pipeline and revenue through event programs
• Experience managing budgets and forecasting ROI
• Proven people manager with experience leading and developing direct reports
• Experience in high-growth B2B SaaS environments
• Familiarity with Salesforce and marketing automation platforms

Requirements

• Experience at a startup or hyper-growth company is preferred.
• Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams.
• Strong analytical and operational mindset — comfortable working in CRM and marketing automation systems
• Ability to operate both strategically and tactically
• Exceptional cross-functional collaboration skills
• Highly organized with strong project management capabilities
• Strong executive presence and comfort presenting performance metrics to leadership
• Passion for process improvement and scalable systems

Benefits

• Inclusive workplace where every team member feels welcomed, respected, and empowered
• Commitment to diversity and creating an environment free from discrimination and harassment