Role Description
The Senior Event Specialist partners with Sales, Marketing, and other stakeholders to plan and evaluate events that support company and department goals.
What you can expect to do in this role:
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Owns strategy for events, including trade shows, channel events, enterprise events, and JNUC.
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Partners with sales and marketing managers and SMEs to uncover new event opportunities.
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Oversees execution of events across cross-functional teams, including attendee experience, deadlines, and tradeshow logistics such as shipment, inventory, and storage.
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Owns and manages event budgets, including forecasting spend and anticipating event needs.
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Builds and manages ROI reporting for event activity in relation to spend and presents results to executive stakeholders.
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Provides recommendations for improving event ROI.
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Ensures event leads are collected and routed to the Demand Generation team for follow-up.
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Produces sales training materials.
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Identifies creative dependencies needed to support events.
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Coordinates material creation with SMEs and tracks fulfillment through third-party vendors.
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Researches, negotiates, and administers vendor contracts.
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Uncovers and reports media opportunities to third-party public relations firms.
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Researches event best practices and recommends process and efficiency improvements.
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Mentors and trains junior team members on event reporting, campaign creation, and lead mapping.
Qualifications
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5+ years planning and executing event programs, including tradeshows, user conferences, or webinars, in a high-tech B2B environment (required).
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Minimum of 3 years of experience overseeing events in a high tech, fast-paced B2B industry (required).
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Experience using project management software (Monday.com and RainFocus or Cvent) preferred.
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Experience with a CRM platform (Salesforce preferred).
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Experience with a marketing automation platform (Marketo preferred).
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Working knowledge of Apple platform a plus.
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Experience planning virtual or hybrid events.
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Travel frequency: Less than 25% per year.
Requirements
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Bachelor's degree in Marketing, Business, Communications, English, Journalism, or a related field (required).
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Certified Meeting Professional (CMP) or Exhibitor Certified (preferred).
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A combination of relevant experience and education may be considered.
Benefits
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Named a 2025 Best Companies to Work For by U.S. News.
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Named a 2025 Newsweek America’s Greatest Workplaces for Mental Well-being.
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Named a 2025 Newsweek America’s Greatest Workplaces for Gen Z.
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Named one of Forbes Most Trusted Companies in 2024.
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Named a 2024 Best Companies to Work For by U.S. News.
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Named a 2024 Newsweek America’s Greatest Workplaces for Parents & Families.
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Named a 2024 PEOPLE Companies That Care by PEOPLE® and Great Place To Work®.
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Named a 2024 Best Technology Company to Work For by U.S. News.
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Volunteer time off allows employees to support and give back to our communities.
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Encouragement to simply be yourself and value different perspectives.