[Hiring] Senior Director, Product & Customer Marketing @Solink

Role Description

Solink is looking for a (head of) Senior Director, Product Marketing and Customer Marketing to create category leadership and sharpen our positioning - accelerating adoption, differentiation, and revenue across our key products. This is a newly unified leadership role, bringing Product Marketing and Customer Marketing together so the story we tell to prospects and the story we tell to existing customers reinforce each other.

You'll own positioning and messaging, lead go-to-market strategy for major launches, run competitive intelligence and win/loss, scale sales enablement, and stand up an Analyst Relations (AR) program - while also owning how we market to and grow our existing customer base through advocacy, references, and expansion programs.

This is a senior, executive-facing role for someone who can define a category, arm a sales team to win, and build a team and function from a strong existing base of product marketers.

What You’ll Be Doing

• Positioning & Messaging:
  • Own product positioning, messaging, and narrative across Solink’s platform and key products and industries we serve.
  • Develop and defend a category point of view that differentiates Solink from adjacent and competing solutions.
  • Test and refine messaging with customers, prospects, and sales to ensure it resonates and converts.
• GTM Strategy:
  • Lead go-to-market strategy and execution for major feature and product launches, partnering with Product, Demand Gen, Sales, and Customer Success.
  • Build launch playbooks and processes that scale across a growing product portfolio.
  • Identify opportunities to grow adoption and ARPU through positioning, packaging, and GTM for new features and add-ons.
• Competitive Intelligence:
  • Own Solink’s competitive intelligence program, keeping a current, accurate view of the competitive landscape.
  • Run a win/loss program that turns deal outcomes into sharper positioning and enablement.
  • Educate internal teams - Sales, Marketing, Product - on competitive threats and how to respond to them.
• Sales Enablement:
  • Build and scale sales enablement content — battlecards, pitch decks, objection handling, and training — that drives rep proficiency and win rate.
  • Partner with Sales, Customer Success, and RevOps to ensure enablement keeps pace with the roadmap and competitive landscape.
  • Measure and improve enablement adoption and its impact on ramp time and win rate.
• Analyst Relations (AR):
  • Build Solink’s Analyst Relations program from the ground up, establishing relationships with relevant industry analysts.
  • Prepare briefings, RFI/RFP responses, and positioning materials for analyst evaluations and reports.
  • Translate analyst feedback into product, positioning, and GTM recommendations for leadership.
• Customer Marketing & Advocacy:
  • Own customer marketing strategy - references, case studies, testimonials, and advocacy programs that support both sales, demand gen, channel and brand.
  • Partner with Demand Gen and Customer Success on programs that drive adoption, expansion, and retention among existing customers.
  • Build a scalable customer reference and advisory program to support field marketing pg growth, competitive deals and category-building efforts.

Qualifications

• 10+ years of experience in product marketing, with meaningful experience in customer marketing, competitive intelligence, or analyst relations.
• A proven track record building category positioning that differentiates a product in a competitive market.
• Experience leading go-to-market strategy and execution for major product launches end-to-end.
• Experience building or scaling a sales enablement function, with measurable impact on win rate or ramp time.
• Comfort building new functions from scratch, including Analyst Relations or customer advocacy programs.
• Strong executive communication skills, with experience presenting positioning and strategy to CMO, executive, and board-level audiences.
• Experience building and coaching a team of product and/or customer marketers.

Requirements

• Experience in physical security, video surveillance, IoT, or a related B2B technology industry.
• Experience building an Analyst Relations function in a company that didn’t previously have one.
• Experience scaling a product or customer marketing function as a company grows past $100M+ ARR.
• Familiarity with sales enablement and customer marketing platforms (e.g., HubSpot, SalesForce, Highspot, Seismic, Gainsight).

Benefits

• Clarity and trust: Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required.
• Meaningful equity: Every full-time, permanent employee has a stake in our growth.
• Comprehensive benefits: Fully paid health & dental (no waiting period) + $500 health spending account.
• Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
• Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
• Candid culture: Clear expectations, honest feedback, and no politics.
• Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.

Company Description

At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights. Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.

Trusted by over 35,000 locations across 60+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.

We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started!