[Hiring] Senior Director, Paid Media @Kaseya

Role Description

Kaseya is seeking a Senior Director, Paid Media to own the strategy, execution, and performance of the company's global paid media investment. This leader will manage a significant multi-channel budget spanning:

• Paid search (Google, Bing)
• Paid social (LinkedIn, Meta, YouTube)
• Programmatic display
• Video
• Content syndication
• Emerging channels

Reporting to the VP, Digital Marketing, the Senior Director will build much of this function from the ground up — designing the processes, playbooks, measurement frameworks, and channel strategies that will scale with the business. This is a builder's role for a leader who likes to get their hands dirty, combining deep channel expertise with rigorous financial discipline.

Key Responsibilities

• Own the global paid media strategy and budget.
• Build the operational foundation of the paid media function — processes, playbooks, campaign workflows, QA standards, and reporting cadences.
• Stay hands-on in the work: in-platform strategy and optimization, campaign architecture, audience and bidding strategy, and budget pacing.
• Set channel-level targets for pipeline, CAC, ROAS, and efficiency; forecast, allocate, and reallocate spend based on performance data.
• Build, lead, and develop a team of paid media managers and channel specialists.
• Own the measurement and attribution framework for paid media in partnership with marketing operations and analytics.
• Partner with demand generation on integrated campaign strategy.
• Collaborate with product marketing and brand teams to ensure ad creative, messaging, and landing experiences convert.
• Drive continuous optimization of the paid funnel in partnership with web and conversion rate optimization teams.
• Stay ahead of platform changes, privacy and signal-loss shifts, and emerging paid channels.
• Present performance, forecasts, and investment recommendations to executive leadership.

Qualifications

• 10+ years of digital marketing experience with deep specialization in paid media.
• 5+ years leading paid media teams and owning eight-figure or high seven-figure annual budgets.
• Proven track record driving pipeline and revenue through paid channels in B2B software or technology.
• Expert-level command of major paid platforms (Google Ads, LinkedIn Campaign Manager, Meta, programmatic DSPs).
• Strong analytical and quantitative skills, including hands-on experience with attribution models.
• A builder's track record: experience in standing up or significantly rebuilding a paid media function.
• Genuinely hands-on operator at the senior level.
• Demonstrated success building and developing high-performing in-house teams.
• Executive communication skills — able to translate channel performance into business narrative for C-level audiences.

Preferred Qualifications

• Experience in high-velocity, high-volume B2B demand generation environments.
• Familiarity with the IT management, security, or infrastructure software landscape.
• Experience with media mix modeling and navigating privacy-driven measurement change.
• Experience at a company that scaled through acquisition.
• Familiarity with ABM platforms and paid ABM execution.

Company Description

Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Founded in 2000, Kaseya was built by builders - and we're still building.