[Hiring] Senior Director, Storytelling & Brand @Cyera

Role Description

We are hiring a Senior Director of Brand Strategy and Storytelling to define how Cyera is understood, remembered, and chosen. You will report to the VP of Corporate Marketing and serve as a senior voice on the corporate marketing team.

• Set Cyera's brand strategy and positioning.
• Lead the storytelling teams that bring it to life across Brand Content and Social.
• Work with partners across marketing and creative to build a consequential brand that stands out and is clearly defined.

Responsibilities

• Brand strategy and positioning:
  • Define and evolve Cyera's brand platform, including purpose, positioning, narrative, and voice.
  • Build one platform-level narrative that brings Data Security, Agent Security, and Identity Security together.
  • Work closely with Research teams to turn original data and insight into a point of view that belongs to Cyera.
  • Ensure Cyera is distinct from every competitor.
• Storytelling leadership and craft:
  • Lead Cyera's storytelling teams across Brand Content and Social.
  • Set the standards for how Cyera tells stories, including principles, frameworks, and editorial bar.
  • Set the strategic direction for bringing stories to life in multiple formats across multiple mediums.
  • Test new formats and distribution tactics, then scale the ones that work.
• Bringing the brand to life:
  • Partner with Creative, Design Studio, Integrated Marketing and Communications to turn strategy into campaigns, launches, events, and executive communications.
  • Provide strong briefs and direct feedback so the brand feels like one brand.
  • Support senior leaders with narrative for keynotes, media, and key moments.
• Brand activation framework:
  • Build a scalable framework for activating the brand inside and outside the company.
  • Provide employees, partners, and functions the tools, guidelines, and training to carry the brand with consistency.
• Measurement:
  • Build a system for measuring brand health and showing how the brand drives business impact.
  • Own the core brand health metrics, including awareness, consideration, recall, and sentiment.
  • Draw on brand tracking, audience insight, and content performance to sharpen strategy.
  • Work with Demand Gen and Analytics teams to measure the brand's effect on Cyera's business and pipeline.

Qualifications

• 12 to 15 years of experience in brand strategy, brand marketing, content strategy, or editorial leadership.
• B2B technology or category-defining brand experience is a plus.
• A record of defining a brand platform or positioning that changed how a company was seen and helped it win.
• Exceptional storytelling craft; ability to write, edit, and shape a narrative.
• Experience leading content and social teams and setting standards they follow.
• Experience turning research and data into a distinctive point of view.
• Enterprise brand experience; ability to make a serious, technical brand feel human and memorable.
• AI fluency; knowledge of where AI tools fit in strategy and storytelling.
• Strong stakeholder skills; ability to build trust across teams while balancing competing priorities.
• People leadership; experience hiring, coaching, and growing senior talent.
• Operating principles and leadership style that match Cyera's values.

Compensation Information

• Compensation Range: $225,000 - $275,000.
• The range represents total compensation, which may include incentives, equity, or benefits.
• Final salary will be determined based on experience, skills, and business needs.
• This role may be eligible for merit increases based on performance and other factors.

Benefits

• Ability to work remotely, with office setup reimbursement.
• Unlimited PTO.
• Paid holidays and sick time.
• Health, vision, and dental insurance.
• Life, short and long-term disability insurance.