[Hiring] Senior Director of Performance Marketing Operations @Local Hero Holdings Company

Role Description

Visiqua, a Local Hero Company, is scaling our Owned & Operated (O&O) call and lead generation business and is seeking an experienced Senior Director of Performance Marketing Operations, O&O Lead Generation to drive the operational execution of our pay-per-call, pay-per-lead, and CPA marketing programs.

• Translate business strategy into scalable execution across our customer acquisition engine.
• Oversee the operational implementation and ongoing performance of multiple acquisition channels.
• Ensure programs are launched efficiently, measured accurately, continuously optimized, and positioned for profitable growth.
• Drive cross-functional initiatives, building operational processes, and turning strategic priorities into measurable results.

This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in the following locations: Colorado, California, Florida, Illinois, Arkansas, New Hampshire, New Jersey, New York, North Carolina, Ohio, Texas, Utah. Relocation assistance is not provided.

A Day in the Life

Operational Leadership

• Lead and directly manage operational execution across all Owned & Operated pay-for-performance marketing programs.
• Translate executive priorities into scalable operational plans and measurable business outcomes.
• Establish operational processes and project manage initiatives that improve efficiency, scalability, and execution consistency.
• Drive cross-functional accountability to ensure initiatives are executed successfully.
• Identify operational bottlenecks and implement improvements that support continued business growth.

Performance Marketing Operations

• Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels.
• Ensure programs launch accurately, efficiently, and on schedule.
• Drive operational excellence across all lead generation initiatives.
• Partner with leadership to prioritize operational investments and growth opportunities.

Analytics, Reporting & Optimization

• Own the operational reporting framework supporting executive decision making.
• Establish KPIs, dashboards, forecasting, and operational performance reporting.
• Monitor lead quality, revenue performance, conversion rates, profitability, ROI, and operational efficiency.
• Translate complex data into actionable recommendations for executive leadership.
• Drive continuous optimization across acquisition channels through data-driven decision making.

Systems, Tracking & Infrastructure

• Oversee tracking architecture, attribution, QA processes, and reporting infrastructure.
• Ensure accurate measurement from traffic source through lead generation, conversion, and revenue.
• Partner with development and technology teams to improve system capabilities and operational scalability.
• Champion automation and process improvements that reduce manual work while improving accuracy.

Cross-Functional Leadership

• Serve as the operational partner to executive leadership across Product, Technology, Finance, Marketing, Sales, and Operations.
• Lead complex cross-functional initiatives involving multiple internal teams and external partners.
• Ensure organizational alignment around priorities, timelines, and business objectives.
• Build strong operational discipline across the organization while fostering collaboration and accountability.

Qualifications

• 7+ years of progressive performance marketing experience, including significant experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs.
• Bachelor's degree in Business, Marketing, Analytics, Finance, or a related field required.
• Demonstrated leadership experience managing complex, cross-functional initiatives.
• Deep understanding of pay-per-call, pay-per-lead, CPA, affiliate marketing, and direct-response business models.
• Strong understanding of operational metrics including CPL, RPC, conversion rates, ROI, profitability, customer acquisition costs, and lead quality.
• Advanced analytical skills with exceptional proficiency in Excel/Google Sheets.

Requirements

• Hands-on media experience in one or more digital media platforms (Google, Meta, Tik Tok, etc).
• Knowledge of AI-powered call center or voice agent programs.
• Ability to thrive in an entrepreneurial, fast-moving environment.

Benefits

• Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office.
• Time off is as important as hard work! Salaried employees are on a Flex PTO plan.
• Generous holidays including a reduced schedule between Christmas and New Year’s.
• Strong health plans - We even cover our employees' dental and vision premiums.
• Access to Flexible Spending Accounts Plan.
• Matching traditional and Roth 401k.
• Employee Assistance Program.
• Supplemental tenure-based leave: self-care and family first.
• Life Insurance.
• Legal Assistance plan.
• Pet Insurance discount through the ASPCA.
• A killer culture with team members who have your back!
• In-person and virtual connection points for culture building.

Compensation

$135,000.00-$150,000.00/year + 10% bonus

Company Description

Your gender, your gods, your skin tone, and who you love don’t make a difference here. We’re all about building a team where talent shines and uniqueness is respected. At Visiqua and Local Hero we hire based on smarts, skills, experience, and potential—nothing else. Whoever you are and wherever you come from, if you’re great at what you do, we want to hear from you!