[Hiring] Director of Web Experience & Performance @Cengage Group

Role Description

We are seeking a strategic Director of Web Experience & Performance to lead the vision, strategy, and execution of our web ecosystem as a critical driver of customer engagement, demand generation, brand experience, and business growth. This role will report to the Vice President, Marketing Operations within Cengage's Global Marketing Organization, and will lead a global web management and production team.

The Director, Web Experience & Performance will:

• Define and advance our web experience strategy.
• Drive performance optimization.
• Lead large-scale transformation initiatives.
• Build a culture of experimentation and continuous improvement.

This role requires proven experience using AI, data, personalization, and scaled experimentation to enhance customer experiences and support growth across B2B, B2C, and B2B2C markets. This is a remote role with occasional travel required.

Qualifications

• 10+ years of experience leading web, digital experience, optimization, or digital marketing functions.
• Demonstrated success developing a web conversion optimization strategy.
• Experience leading large-scale web transformation, migration, or consolidation initiatives.
• Deep expertise in CMS, asset management, web analytics, customer journey optimization, SEO, experimentation, personalization, digital measurement, and experience management.
• Familiarity with AI-enabled optimization technologies, and modern digital experience ecosystems.
• Knowledge of accessibility standards, privacy regulations, and digital governance.
• Ability to balance strategic thinking with operational execution.
• Strong executive communication and stakeholder management skills.

Requirements

• Drive Web Performance and Accelerate Growth:
• Define and evolve the enterprise web strategy.
• Own key web performance metrics.
• Find opportunities to enhance site performance.
• Partner with marketing, product, and analytics teams.
• Ensure digital investments are prioritized based on customer impact and business value.
• Lead Optimization, Experimentation, and AI Innovation:
• Build and scale an experimentation program.
• Build optimization vision that weaves automation, predictive insights, content intelligence, personalization, and experimentation at scale.
• Partner with SEO/GEO, SEM and content teams.
• Evaluate and implement AI and emerging technologies.
• Deliver Large-Scale Digital Transformation Initiatives:
• Lead complex web transformation programs.
• Partner with technology and product teams.
• Balance strategic priorities with ongoing operational excellence.
• Build and Lead High-Performing Teams:
• Lead, mentor, and develop a global web operations group.
• Establish clear goals, development plans, and success metrics for team members.
• Recruit and retain top talent.

Benefits

• Comprehensive and rewarding Total Rewards package.
• Eligible to participate in the company’s discretionary incentive bonus program.
• Bonus target amount: 25% Annual: Individual Target.
• Base pay range: $138,200.00 - $221,100.00 USD.