[Hiring] Senior Manager, Lifecycle Marketing @Evolve

Role Description

As Senior Lifecycle Marketing Manager, you'll own the owner lifecycle program end-to-end: the strategy, the journeys, the platform, and the results. In your first year, you'll consolidate our sending onto Customer.io, map and rebuild the journeys for each owner segment, and turn a set of disconnected sends into a measured system that drives two key metrics: qualified lead conversion and six-month owner retention. This is an owner-operator role. You'll be as comfortable building and debugging a journey in the platform and writing email copy as you are presenting strategy to leadership. We are looking for a senior individual-contributor on a small, flat team where you'll lead through clarity and evidence rather than headcount.

The team

Growth owns Evolve's owner funnel from first impression to a signed agreement and a live listing, across five programs: Attract, Convert, Launch, Nurture and Foundations. This role owns Nurture.

What you'll do

• Lifecycle Strategy & Journeys:
  • Own owner lifecycle marketing end-to-end—every scheduled and triggered message an owner receives, from their first information request through onboarding, their first 180 days, and beyond.
  • Audit all current and planned communications, converting findings into mapped, segment-specific journeys.
  • Expand lifecycle channels beyond email and SMS, including in-product nudges, push notifications, help content, and timed sales or onboarding touchpoints.
• Platform & Infrastructure:
  • Lead the migration of owner communications from legacy platforms to Customer.io, establishing build standards and governance.
  • Build segmentation and triggers based on real-time behavior and performance signals.
• Pre-Activation Nurture & Recovery:
  • Manage pre-activation nurture and recovery, including post-information-request sequences and abandoned-lead recovery.
  • Optimize conversion across under-engaged lead segments.
• Analytics & Optimization:
  • Drive core performance metrics, balancing lifecycle's contribution to qualified lead conversion with 180-day owner retention.
  • Design and run A/B tests with a stated hypothesis and a decision attached to the result.
• Cross-Functional Partnership:
  • Partner cross-functionally with sales, product, onboarding, support, and analytics to translate complex operational updates into clear owner communications.

Qualifications

• 7+ years of experience in lifecycle, CRM, or retention marketing for consumer or prosumer audiences.
• Hands-on expertise with enterprise marketing automation platforms (Customer.io, Braze, Iterable, Marketo, or similar).
• Proven track record of accountability for revenue, conversion, or retention targets driven by lifecycle initiatives.
• Experience auditing and consolidating fragmented communication systems into a single platform.
• Strong analytical mindset with experience segmenting audiences and executing hypothesis-driven A/B tests.
• Exceptional copywriting skills, with the ability to write clear, engaging content tailored to business owners.
• Experience marketing to small business owners or prosumer segments.
• AI-native workflow proficiency using modern tools (e.g., Claude).

Preferred but not required

• Lifecycle experience spanning pre-purchase prospect nurture through post-purchase retention.
• Familiarity with Customer Data Platforms (CDPs) and collaborating with data engineering teams.
• Background in marketplaces, hospitality, travel, real estate, or financial services.
• Experience managing multi-channel surfaces alongside email and SMS.
• Basic design skills or proficiency in tools like Canva or Figma.

Compensation

For this role, compensation is based on a base salary plus a department variable annual bonus. Our base salary range is $160,000–$190,000.

Location

All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii.

Benefits

• Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
• 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
• Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage.
• Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday.
• Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
• World-class onboarding programs, learning, and development resources.
• Employee Resource Groups celebrating our diverse communities at Evolve.