[Hiring] Senior Director of Marketing @HarperCollins Publishers

Role Description

The Senior Director of Marketing for Bible Gateway will lead the growth plan, integrated marketing strategy, and execution for Bible Gateway, the largest Christian site in the world, and its subscription Bible engagement tool, Bible Gateway Plus. In this role, they will shape global DTC marketing strategies that drive customer acquisition across all channels and geographies, subscriber engagement, and retention, while building long-term equity for Bible Gateway.

This position is designed for a senior marketing leader with previous experience in driving meaningful growth in a consumer-facing subscription business and with deep expertise in DTC and digital ecosystems, including:

• Customer lifecycle marketing (CRM, email, SMS, push)
• SEO/GEO
• Organic media
• Performance marketing

The role will be a key leader in a highly visible business unit with tremendous executive support and a great growth opportunity for a digital marketing expert. DTC/B2C experience is required; subscription experience is highly preferred.

Responsibilities

• Own digital marketing strategy and execution for Bible Gateway, driving significant growth for Bible Gateway Plus through scaled customer acquisition and improved retention.
• Lead planning and messaging across seasonal and evergreen campaigns, and across all channels, including organic and paid media (Meta, YouTube, etc.), email, SMS, and push.
• Adjust strategy dynamically and methodically, based on data, to ensure achievement of growth goals.
• Lead strategy, execution, and ongoing testing of funnel marketing strategies through multiple entry points into the site.
• Lead retention strategies to improve subscriber engagement, reduce churn, and improve LTV.
• Own accountability for revenue growth, engagement, conversion, and retention metrics, and efficiency of marketing spend, including forecasts, budgets, and cross-channel resource allocation.
• Build and lead marketing analytics function, ensuring feedback loop of data to connect back to marketing and product teams.
• Own and analyze data to develop insights to improve both marketing and product.
• Synthesize customer insights, market research, and digital analytics to actionable marketing insights.
• Guide organic growth strategy across traditional search, AI-powered discovery, and emerging channels.
• Lead, coach, and mentor a high-performing team of 5+ marketers.

Qualifications

• 10+ years of experience in digital marketing within a DTC/B2C business, with 5+ years of team leadership.
• A player-coach who can toggle between hands-on details and strategic oversight.
• Strong hands-on experience with CRM, email, social and paid media strategies.
• Experience managing significant performance marketing budgets, with accountability to revenue and ROAS targets.
• Strong understanding of marketing performance metrics such as CAC, LTV, ROAS, etc.
• Experience in funnel marketing, including landing page building, paid media strategies, and A/B testing strategies.
• Strong understanding of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics.
• Experience hiring and building marketing teams and processes.
• Experience leading marketing transformation initiatives.
• Creative and critical thinker, able to make principled, informed, and quick decisions.
• Biased towards action and constant improvement.
• Passionate about delivering great digital experiences for customers.

Benefits

• Competitive salary range of $120,000 – $160,000.
• Comprehensive and highly competitive benefits package, including:
• Physical health benefits
• Retirement and savings options
• Caregiving support
• Emotional wellbeing resources
• Transportation benefits
• Elective benefits tailored to employee needs

Company Description

HarperCollins Christian Publishing is an equal opportunity employer committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process.

If you need assistance or accommodation in completing your application due to a disability, email us at [email protected]. Note: we will only respond to accommodation requests.