[Hiring] Senior Director of Brand Marketing @Schulte Hospitality Group

Role Description

AutoCamp is seeking a dynamic, service-oriented Senior Director of Brand Marketing to join our team! This is a US Based, remote role that will require regular travel to AutoCamp Properties.

ESSENTIAL RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

• Brand Strategy & Stewardship
  • Lead the development and evolution of AutoCamp's brand strategy and positioning.
  • Ensure consistency of brand identity across all digital, physical, and experiential touchpoints.
  • Serve as the company's brand guardian, maintaining brand integrity while enabling innovation and growth.
  • Develop and manage comprehensive brand guidelines and compliance standards.
• Creative & Content Leadership
  • Oversee creative direction across all marketing channels.
  • Lead content strategy including social media, video, influencer partnerships, and storytelling initiatives.
  • Assist the Marketing team with photo and video shoots, ensuring all creative assets align with brand standards and commercial objectives.
  • Manage relationships with photographers, videographers, creative agencies, and production partners.
  • Develop a scalable content production framework that supports property openings, seasonal campaigns, and ongoing brand storytelling.
• Social Media & Community Engagement
  • Own AutoCamp's social media strategy and social content calendar in collaboration with agency support.
  • Drive audience growth, engagement, and brand affinity across key platforms.
  • Identify emerging trends and opportunities to enhance brand relevance and visibility.
  • Oversee influencer and creator partnerships that align with brand objectives.
  • Assist the VP of Digital Marketing with launching new affiliate platforms; TikTok Go, Shop My etc.
• Guest Experience & Brand Touchpoints
  • Lead the development and execution of branded guest touchpoints across the customer journey.
  • Partner closely with Operations to ensure brand standards are reflected consistently on property.
  • Oversee branded collateral, signage, wayfinding, in-room materials, merchandise, uniforms, and experiential programming.
  • Evaluate and improve guest-facing experiences to strengthen brand perception and loyalty.
• Property & Operations Partnership
  • Collaborate with General Managers and operational leaders to ensure successful brand execution at each location.
  • Develop training tools and resources that help property teams deliver a consistent brand experience.
  • Conduct periodic brand audits and establish processes for maintaining compliance across all properties.
  • Support new property openings with comprehensive brand implementation plans.
  • Help to manage agency, creative, PR, and production partners.
  • Establish KPIs and performance metrics to measure brand health and marketing effectiveness.
  • Partner with executive leadership to align brand strategy with business objectives.

Qualifications

• 8+ years of progressive brand marketing experience, including senior leadership roles.
• Significant experience within hospitality, travel, lifestyle, outdoor recreation, luxury, or consumer brands.
• Proven success leading multi-channel brand marketing initiatives.
• Experience directing photo shoots, video production, content creation, and creative development.
• Strong understanding of social media strategy, content marketing, and community building.
• Experience creating and managing brand standards, compliance documentation, and brand governance processes.
• Demonstrated ability to collaborate effectively with property operations teams and cross-functional stakeholders.
• Experience managing agencies, creative partners, and production budgets.

Requirements

• Experience in boutique hospitality, resorts, outdoor hospitality, glamping, experiential travel, or lifestyle brands.
• Experience supporting multi-property or multi-location businesses.
• Background working with premium consumer brands that emphasize experience and storytelling.
• Understanding of guest experience design and hospitality service standards.

Benefits

• Work Today, Get Paid today, with Daily Pay!
• Free Telemedicine and Virtual Mental Health care access for All Associates starting day one!
• Multiple Health Insurance and Life Insurance options.
• 401k Plan + Company Match.
• Paid Parental Leave.
• Paid Time Off.
• Holiday Pay.
• Pet Insurance.
• Employee Assistance Program.
• Marketplace Discounts on event tickets, electronics, gym memberships + more!