[Hiring] Senior Director, Marketing @Otis Elevator Co.

Role Description

Otis is seeking a Senior Director, Regional Marketing to lead the execution of global marketing strategy at the regional level, ensuring strong alignment with commercial priorities and delivering measurable pipeline and revenue impact. This is a high-impact leadership role responsible for translating strategy into execution, building high-performing regional teams, and enabling a data-driven, digitally enabled, and commercially focused marketing engine.

Why This Role Matters Now

• Critical to driving pipeline growth and commercial execution at the regional level
• Enables stronger alignment between marketing and sales
• Key role in scaling Account-Based Marketing (ABM) and demand generation globally
• Opportunity to modernize marketing capabilities, technology, and data-driven decision making
• Direct impact on revenue growth, customer engagement, and brand strength

24–36 Month Mandate

• Establish a best-in-class regional marketing model aligned to sales priorities
• Drive demand generation and pipeline creation with measurable impact
• Scale Account-Based Marketing (ABM) for strategic and enterprise accounts
• Strengthen marketing and sales alignment on accounts, pipeline, and conversion
• Embed data, insights, and performance management into all marketing activities
• Optimize marketing technology, processes, and ROI across regions

Key Responsibilities

• Regional Go-to-Market Strategy:
  • Shape and execute the regional go-to-market strategy, aligned with commercial priorities, target industries, and key accounts
  • Translate global marketing strategy into locally relevant, high-impact execution plans
  • Ensure alignment between marketing, sales, and product priorities
• Demand Generation & Pipeline Growth:
  • Drive integrated, multi-channel demand generation campaigns targeting high-value B2B customers
  • Deliver measurable pipeline creation and revenue contribution
  • Scale and lead Account-Based Marketing (ABM) programs for strategic accounts
• Sales Partnership & Commercial Alignment:
  • Partner closely with regional sales leadership to align on account priorities, pipeline targets, and conversion strategies
  • Ensure tight integration between marketing activities and sales execution
  • Support sales teams with targeted insights, campaigns, and enablement
• Customer Insights & Market Intelligence:
  • Deliver data-driven insights on customer segments, buying behavior, and competitive dynamics
  • Refine targeting, messaging, and value propositions based on insights
  • Support more effective commercial decision-making and campaign effectiveness
• Campaign Execution & Performance Management:
  • Oversee execution of regional campaigns and programs, ensuring strong ROI and performance
  • Track and manage marketing KPIs (pipeline, lead quality, conversion, revenue impact)
  • Continuously optimize campaigns using data and performance insights
• Brand, Content & Customer Experience:
  • Ensure consistency of brand, value proposition, and messaging across all touchpoints
  • Align marketing content and communications with customer lifecycle and commercial priorities
  • Coordinate across teams to deliver a seamless customer experience
• Marketing Technology & Operational Excellence:
  • Optimize marketing technology ecosystem (CRM, automation, lead management)
  • Improve processes, data quality, and operational efficiency
  • Drive increased visibility into performance and ROI
• Team Leadership & Capability Building:
  • Lead and develop a high-performing regional marketing organization
  • Build capabilities in digital marketing, analytics, and commercial partnering
  • Foster a performance-driven, collaborative, and customer-focused culture

Success Measures

• Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)
• Pipeline generated and influenced
• Campaign ROI and conversion rates
• Account engagement (for ABM programs)
• Sales alignment and stakeholder satisfaction

Ideal Candidate Profile

• Experience:
  • 12–15+ years in B2B marketing, demand generation, or commercial roles
  • Experience in global, matrixed organizations with strong regional execution
  • Proven track record of delivering pipeline growth and revenue impact
  • Experience with ABM, digital marketing, and CRM/marketing technology platforms
• Capabilities:
  • Strong commercial acumen and understanding of B2B sales dynamics
  • Data-driven mindset with ability to translate insights into action
  • Expertise in demand generation, pipeline management, and campaign execution
  • Strong stakeholder management and ability to influence across functions
  • Leadership capability to build and scale high-performing teams

Organizational Scope

• Leadership of regional marketing teams (managers and specialists)
• Coverage across key global regions (Americas, EMEA, APAC)
• Close partnership with Sales, Product, and Global Marketing
• Accountability for regional marketing performance and pipeline contribution

Impact

This role is central to transforming marketing into a true growth engine at Otis. By aligning closely with sales, leveraging data and technology, and executing high-impact campaigns, the Senior Director will drive pipeline, revenue growth, and stronger customer engagement across regions.

Salary

The salary range for this role is $200,000-$240,000. Pay within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs.