[Hiring] Marketing Director @CRI Genetics

Role Description

Job Title: Marketing Director

Overview:

• DTC growth marketer with a proven track record of leading full-funnel strategy and execution.
• Building scalable acquisition and retention engines for consumer products.
• Managing high-performing teams, agencies, and cross-functional partners.

Experience:

• +5 years of experience as Head of Marketing / Director of Marketing / Marketing Manager.

Job Type:

• Full Time, Hybrid Schedule.

Responsibilities

• Own full-funnel marketing strategy — from acquisition through retention — driving measurable revenue growth, not just traffic.
• Launch, test, and scale paid channels (Meta, Google, TikTok, and emerging platforms), cutting underperformers based on unit economics.
• Lead go-to-market execution for new products and channels, and run structured A/B testing across ads, landing pages, email, and offers.
• Build and optimize lifecycle marketing flows, creative testing programs, and high-performing ad/email/landing page assets.
• Manage the marketing budget like a P&L, and track core KPIs (CAC, LTV, ROAS, contribution margin) to guide real-time decisions.
• Build, lead, and mentor the marketing team, manage agencies and cross-functional partners, and develop scalable systems and SOPs for repeatable execution.

Requirements

• 5+ years of hands-on growth/performance marketing experience in DTC, eCommerce, or subscription businesses (including 5+ years leading a team).
• Proven track record launching and scaling paid campaigns across Meta and Google (YouTube/TikTok a plus) — hands-on budget management, not just reviewing agency reports.
• Hands-on experience building lifecycle marketing flows (welcome, post-purchase, win-back, behavioral triggers) in Klaviyo, HubSpot, or similar platforms.
• Strong command of understanding KPIs (CAC, LTV, ROAS, contribution margin, payback period) and analytics/attribution tools like Google Analytics — used to drive decisions, not just report on them.
• Proven ability to lead marketing teams and manage agencies; startup/high-growth experience and UGC-driven creative strategy are a plus.

Benefits

• Health Benefits 100% Paid by Company.
• PTO / Sick Time / Holiday Pay.
• Catered lunches.
• Company Outings.