Role Description
The Senior Director of US Marketing will direct all Marketing initiatives for the continued successful commercialization of Dojolvi and Mepsevii in the US market. The Senior Director will lead the development and execution of best-in-class annual marketing plans inclusive of:
-
Market conditioning and development
-
Disease education
-
Brand strategies
-
Tactical plans for the IEM programs
The successful individual will work cross-functionally with:
-
Medical Affairs
-
Global Brand Strategy
-
Marketing Research
-
Market Access
-
Patient Services
-
Regulatory
-
Legal
-
Compliance
-
Clinical Development
-
Supply Chain
The individual will lead projects through the Materials and Medical Review process.
Work Model
Remote: Officially documented as working full-time from home, with travel to Ultragenyx's offices or other locations on occasion as needed.
Responsibilities
-
Lead Dojolvi/Mepsevii marketing team.
-
Jointly responsible with the Medical Director for leading the North American Franchise Team (NAFT).
-
Work closely with the Marketing Lead and National Field Director to lead US marketing initiatives.
-
Monitor the progress of marketing initiatives and adjust appropriately to optimize patient access and key customer uptake.
-
Develop annual brand plans and associated budgets.
-
Manage execution against plans and budgets, overseeing brand budgets.
-
Ensure on-time delivery within budget of all marketing initiatives.
-
Lead execution of U.S. brand strategy, including patient support, professional communications, and KOL engagement.
-
Develop and implement impactful brand and market development initiatives.
-
Partner cross-functionally across Commercial, Medical, Regulatory, Legal, Compliance, Patient Advocacy, and Global teams.
-
Identify and address barriers to patient access.
-
Ensure all promotional activities comply with regulatory requirements.
Qualifications
-
BA/BS degree or equivalent life-sciences qualification required; MBA preferred.
-
Minimum 12+ years of sales and marketing experience in the biopharmaceutical industry.
-
At least 5 years in rare/ultra-rare disease; experience with Metabolic Genetics highly desirable.
-
Significant successful launch experience required.
-
Direct sales experience strongly preferred.
-
Proven ability to work in a multidisciplinary team with a high degree of collaboration.
-
Strong command of analytical and market research techniques.
-
Experience managing agency partners and external vendors.
-
Strategic thinker with a track record of developing and executing innovative brand strategies.
-
Strong analytical, problem-solving, and business acumen.
-
Proven ability to influence, collaborate, and negotiate across cross-functional stakeholders.
-
Effective leader with excellent presentation, communication, and relationship-building skills.
-
This position will require a minimum of 30% travel in the US.
Requirements
-
Minimum 12+ years of sales and marketing experience in the biopharmaceutical industry.
-
At least 5 years in rare/ultra-rare disease; experience with Metabolic Genetics highly desirable.
-
Significant successful launch experience required.
-
Direct sales experience strongly preferred.
Benefits
-
Generous vacation time and public holidays observed by the company.
-
Volunteer days.
-
Long term incentive and Employee stock purchase plans or equivalent offerings.
-
Employee wellbeing benefits.
-
Fitness reimbursement.
-
Tuition sponsoring.
-
Professional development plans.
-
Benefits vary by region and country.