[Hiring] Director, Integrated Marketing @Creyos

Role Description

We’re seeking a Director of Integrated Marketing to build the engine behind our growth. The ideal candidate has experience in both SMB and enterprise marketing and has built winning demand generation programs from the ground up—equally comfortable crafting account-based marketing (ABM) strategies as they are launching and optimizing hands-on, multi-channel campaigns. You appreciate the complexity of healthcare, including long sales cycles and buying committees spanning clinical, operational, and executive stakeholders. You are energized by building relationships with key stakeholders, advancing opportunities, and inspiring action.

You are a player-coach. You know when to set the strategy and when to write the brief yourself, challenge the message, and review the work. You’ve led multidisciplinary marketers before and raised their game, not just their output. You’re comfortable deciding with imperfect information and building a repeatable process where little exists yet.

Please note that this is a remote opportunity based in the United States.

What you will be doing

• Enterprise Marketing & Account-Based Marketing
  • Help build and lead our enterprise and ABM strategy with the CMO, Sales leadership, and Revenue Operations.
  • Develop a tiered ABM model — one-to-one for strategic accounts, one-to-few for account clusters, one-to-many for broader segments — with clear target-account criteria and success measures.
  • Create repeatable account plays Sales and Marketing activate together, measured on account progression and opportunity creation rather than impressions and clicks.
• Team Leadership & Development
  • Lead, coach, and develop team members across demand generation and field marketing, helping them gain new experiences and elevate competencies.
  • Set clear priorities, ownership, and performance expectations, and address gaps directly and fairly.
  • Introduce the frameworks and coaching that let the team execute high-quality campaigns independently.
• Integrated Campaign Leadership
  • Lead campaigns end to end: business objective, audience insight, message, creative, activation, and optimization.
  • Write the briefs that align messaging, content, creative, channels, Sales participation, timelines, and metrics.
  • Sharpen segmentation and targeting for professional and mid-market programs, moving demand generation from broad tactics to focused, insight-led campaigns.
• Customer Marketing & Retention
  • Partner with Account Management, Sales, and Product on lifecycle programs supporting product engagement, renewal, advocacy, and expansion.
  • Support GTM strategies for new feature launches, developing communication and advertising plans to promote early excitement and adoption.
• Messaging & Creative Direction
  • Partner with the CMO to continually elevate the clarity and differentiation of our messaging, grounding it in customer problems and outcomes rather than product features.
  • Give specific, actionable feedback to team members on concepts, writing, design, and sales materials that materially improves the work.
• Planning, Performance & Optimization
  • Own the marketing campaign calendar and a consistent cadence for planning, briefing, launch readiness, and post-campaign review.
  • Report on performance across SMB and enterprise segments, including target-account engagement, lead progression, opportunity creation, pipeline value, and closed-won business.
  • Partner with Revenue Operations to improve reporting and attribution, and use results to improve the next program.

Qualifications

• 8+ years of progressive B2B marketing experience, ideally in high-growth SaaS and specifically HealthTech.
• 4+ years leading teams or complex cross-functional marketing programs.
• Demonstrated success building enterprise and ABM programs across one-to-one, one-to-few, and one-to-many motions.
• Proven ability to connect ABM activity to account progression, pipeline, revenue, or expansion.
• Experience marketing to enterprise buying committees through long, complex sales cycles.
• Strong integrated campaign development and project management across multiple channels and functions.
• Exceptional messaging, writing, editing, creative briefing, and presentation skills, with the ability to tailor tone, framing, and content to the audience and desired outcome.
• A close working history with Sales, account management, and Revenue Operations.
• Experience coaching marketers at varying levels of capability and independence.
• Comfortable in a growth-stage, resource-constrained environment — resourceful, decisive, and low ego.
• Familiarity with Salesforce, HubSpot, Google Analytics, and other MarTech platforms.

Benefits

• Get access to comprehensive benefits covering medical, dental, vision, mental health, wellness and more.
• Grow through our career paths leading to more senior roles, with significant opportunities for growth and career advancement.
• Recharge during our annual company-wide break and extra holidays, including a company-wide break in December and two additional holidays: U.S. Independence Day and U.S. Thanksgiving.

Company Description

Creyos (formerly Cambridge Brain Sciences) is a leading growth-stage B2B SaaS HealthTech company. Our proprietary digital cognitive assessment tools are used by healthcare providers treating mental health conditions, brain injuries, aging, and other patient populations throughout the world, as well as by leading researchers.