[Hiring] Marketing Director @2Modern

Role Description

We're looking for a Marketing Director to run our marketing engine across both sides of the business: design-minded consumers and our trade program, which is our biggest growth priority. You'll own performance across paid, email and SMS, and on-site, and make sure every dollar earns its keep. This is a hands-on leadership role.

• Set strategy, lead a small team and partners, and stay close to the numbers and the work.
• Priorities include profitable performance marketing, building a clear, well-run team, and growing trade.

What you'll do:

• Own performance marketing: Set budgets and allocation across Google, Meta, affiliates, and other paid channels, measuring success by gross profit after variable costs.
• Build marketing for our trade program: Use channels, content, and lifecycle programs to attract and retain high-value interior designers, architects, and hospitality clients.
• Manage the marketing budget and vendors: Oversee the full marketing budget and vendor contracts.
• Bring creative and performance together: Build campaigns where creative testing drives results.
• Lead email, SMS, and lifecycle for both consumer and trade audiences.
• Own promotions with merchandising, within agreed margin guardrails.
• Oversee organic social and reviews, including Instagram, Pinterest, and Trustpilot.
• Run affiliates end to end, from partner performance to editorial and publisher relationships.
• Build trusted measurement with finance and our data team, across channels and customer types.
• Own go-to-market and the marketing calendar: Turn quarterly brand and trend direction into a clear plan for launches and campaigns.
• Lead and shape the team: Manage and develop email and SMS, creative, copy, and agency partners.

What success looks like in year one:

• Profitable growth across our marketing channels.
• A stronger trade program, with marketing as a real driver of new trade relationships.
• Trusted measurement that the whole business uses to make decisions.
• A team that's clear on priorities and growing in its roles.

Qualifications

• 7+ years in e-commerce marketing, with at least 3 years leading performance marketing and managing budgets.
• Hands-on experience with Google Ads, Meta, and affiliates, with a track record of growing profitably.
• Experience marketing to B2B or trade audiences, or a clear point of view on how to build it.
• A strong partnership with finance, having owned a marketing P&L or budget.
• Real understanding of how creative drives performance today.
• A strong eye for design and brand.
• Comfort with data, including GA4 and BigQuery or similar tools.
• Experience managing and developing a small team and outside partners.
• Bonus: experience in home, furniture, or design-led retail; email and SMS on Klaviyo; organic social on Instagram and Pinterest.
• A builder's mindset, with a willingness to bring structure to a lean team.

Requirements

• Reports to: Greg Finney, CEO and Founder.
• Team: email and SMS lead, creative and design, copywriting, and performance marketing partners.
• Key partners: merchandising, finance, B2B sales, and our Chief Brand Officer.
• Location: remote, location independent.

Benefits

• Compensation: $150,000 to $200,000 base, plus annual bonus.
• 401k Plan + Employer Matching.
• Vision.
• Dental.
• PTO.