[Hiring] Director, Marketing @Alpine Testing Solutions, Inc.

Role Description

The Director, Marketing reports directly to the President/CEO, contributes to the development and implementation of vision, goals, strategy, and culture for the company, and leads marketing as its own discipline at Alpine. Lead generation is the primary focus of this role, with accountability for building a consistent, qualified pipeline that drives revenue growth. This role also owns Alpine's broader marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field, or equivalent experience
• 10+ years of experience in lead generation, demand generation, business development, or B2B marketing
• 5+ years of experience leading teams or programs
• 5+ years of experience working with internal and external clients and stakeholders
• Familiarity with HubSpot, NetSuite, or similar CRM and marketing automation tools
• Proven track record of building pipeline and meeting or exceeding lead generation or revenue targets through outbound and multichannel strategies
• Experience developing and managing budgets, resource estimates, and vendor contracts

Requirements

• Accountable for developing and executing Alpine's lead generation strategy, including target markets, ideal customer profiles, and channel mix
• Responsible for identifying, engaging, and qualifying prospective clients as marketing qualified leads (MQLs) and nurturing them to sales qualified leads (SQLs)
• Responsible for designing and leading outbound, inbound, and account-based campaigns
• Accountable for accurate prospect and pipeline data in CRM
• Contribute to the development and implementation of Alpine's vision, goals, strategy, and culture
• Lead marketing decisions that impact companywide revenue initiatives
• Proactively identify growth opportunities and stay abreast of market trends
• Cultivate a culture of continuous improvement by actively seeking, receiving, and implementing critical feedback
• Collaborate with the President/CEO and VP, Sales to align marketing and sales activities
• Accountable for the strategy and execution of integrated marketing campaigns, content, and sales enablement materials
• Accountable for planning and managing internal and external events
• Responsible for the marketing budget and resource allocation

Benefits

• Regular worker type
• Number of openings available: 1
• Travel up to 30%