[Hiring] Director, Integrated Marketing @The Coca-Cola Company

Role Description

The Director, Integrated Marketing is responsible for managing all aspects of key marketing partnerships, beginning with the development of strategic asset plans and taking it through the execution stage. This includes:

• Activating The Coca-Cola Company System to develop and implement regional business plans and activation programs that meet Brands, Bottlers, Channel, Customer, and Assets Partners’ needs to maximize profit and volume.
• Leading customization and implementation of integrated marketing communication and Assets’ activation plans by coordinating internal and external functions (e.g., marketing assets & sponsorships, e-marketing, local advertising, consumer/shopper promotions) to achieve high performance results on time and within budget.
• Extracting maximum value by leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business to business, social/digital/mobile.
• Partnering with Franchise Leadership on market-specific business opportunities utilizing assets.
• Developing and communicating written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives.
• Acting as subject matter expert to ensure all region POS, packaging, coupons, etc., protect the company’s rights, trademarks, and investment while serving the best interest of our customers and assets.
• Budget stewardship.
• Relationship Management.

Qualifications

• 5 or more years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry.
• Knowledge of brand strategy and application across channel, including local marketing.
• Knowledge of key consumption occasions, shopper messaging, and methods of activation.
• Proven track record of achieving sustainable results.
• Sports Marketing Experience either with Team, League, Agency or client.
• Strong Background in Social, Digital, Mobile technologies.

Requirements

• Knowledge and Understanding of brand standards, TM use, legal guidelines and Vis ID SME.
• Knowledge of Agency capabilities.
• Knowledge of League Rules.
• Shopper Marketing Principles.
• Strong social/digital background.
• Sports Marketing Experience.
• Rules development, legal approval process.

Benefits

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
• Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.