[Hiring] Senior Director, Brand Marketing @Fleetio

Role Description

As Senior Director of Brand, you own how Fleetio looks, sounds, and shows up — everywhere. You will lead a talented in-house team and a set of agency partners, and report directly to the CMO on a marketing leadership team being rebuilt for the next stage of growth.

• Brand system and creative.
• Content and thought leadership.
• Social and multimedia.
• Communications and PR.
• Brand activation.
• Team and partners.

Qualifications

• 10+ years in brand leadership, including 4+ years leading and developing teams.
• Experience taking a B2B brand — ideally SaaS, ideally at meaningful scale — through a narrative or identity evolution.
• Strong editorial and visual taste with the judgment to know when good enough ships.
• Comfortable being measured on awareness, share of voice, engagement, and content-influenced pipeline.
• Genuine partner to product marketing, demand generation, events, and customer marketing.
• Experience managing agencies effectively.
• Interest in real-world industries, particularly fleet management.

Requirements

• Sponsorship, partnership, or experiential activation experience — sports, motorsport, or large-scale events.
• Experience building or running an in-house creative studio.
• Challenger-brand or category-creation experience against a larger, better-funded incumbent.
• Fluency in how content strategy is changing under AI-driven search and answer engines.

Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two!)
• 12 company holidays + 2 floating holidays
• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund - $150 quarterly
• Business expense stipend - $125 quarterly
• Mac laptop + new hire equipment stipend
• Fully stocked kitchen with tons of drinks & snacks (BHM only)
• Remote working friendly since 2012 #LI-Remote