[Hiring] Senior Digital Content & Social Lead @Courier Newsroom

Role Description

We are seeking a versatile, highly autonomous independent Digital Content + Social Consultant to deliver the end-to-end execution of the digital presence for Keep Her Wild. This engagement combines short-form video production, graphic design, social media publishing, and editorial copywriting.

• Consultant will operate independently as both a creative strategist and a full-stack executor, conceptualizing ideas and directly producing the final published assets.
• The engagement covers visual storytelling, short-form video (Reels/TikToks), high-performing social graphics, brand-aligned copywriting, and channel publishing strategy.
• Consultant will determine the methods, tools, schedule, and location used to perform the services.

Deliverables

• Short-Form Video & Multimedia Production
  • Reel & TikTok Creation: Conceptualize, edit, and optimize engaging short-form video assets using tools of Consultant’s choosing (ie: CapCut, Canva, Premiere Pro).
  • Video Pacing & Audio Design: Craft strong 1-second visual hooks, write text-on-screen overlay hierarchy, and select/mix trending audio or voiceovers designed for cold-audience algorithm discovery.
  • Archival & Curated Media: Source, curate, and edit archival video footage, historical imagery, and stock or rights free media into cohesive narrative reels.
• Graphic Design & Brand Systems Execution
  • Social & Digital Graphics: Design multi-slide carousels, static graphics, digital action guides, story templates, and promotional assets using tools of Consultant’s choosing (ie: Figma, or Adobe Creative Cloud (Illustrator/Photoshop).
  • Visual Consistency: Apply the brand’s visual identity system across all deliverables, ensuring consistent typography, color application, and grid layouts.
• Social Publishing & Channel Strategy
  • Daily Publishing & Strategy: Deliver the social content calendar and daily publishing across Instagram, TikTok, and emerging channels.
  • Analytics & Performance Tracking: Monitor platform metrics (reach, profile-to-follow conversions, saves, shares, and link clicks) and deliver monthly performance reports with recommendations to refine content hooks, post formats, and distribution strategies.
• Copywriting & Editorial Voice
  • Social Copy & Hooks: Draft punchy, high-converting social captions, short-form video text overlays, and call-to-action messaging.
  • Brand Voice Application: Translate complex environmental policy, public lands issues, and equine welfare narratives into warm, direct, conversational, and "un-stuffy" prose.

Qualifications

• Senior Hybrid Skillset (7+ Years Experience): Demonstrated track record spanning short-form video production, graphic design, social publishing, and editorial copywriting for a mission-driven brand, media outlet, or agency.
• Full-Stack Execution & Independence: Proven ability to work autonomously by managing a project from initial concept and scripting to final video editing, graphic layout, and social posting without relying on a support team.
• Video Editing & Content Software Mastery: Hands-on fluency with short-form video tools (CapCut, Canva Video, Premiere Pro) and visual design software (Figma, Canva, Adobe Illustrator/Photoshop).
• Platform Native Expertise: Deep understanding of Instagram and TikTok algorithms, trending formats, interactive features, and content performance levers.
• Copywriting Versatility: Superior short-form copywriting skills capable of switching effortlessly between quick-hook social captions and informative policy explainers.
• Alignment with Core Mission: Deep resonance with wild horse preservation, humane treatment of equines and animals, public lands stewardship, and women's empowerment.

Requirements

• Rate: $100-$125 hourly rate (approx 20-25 hours per week).
• Timeline: November - February with option to extend.

Application Requirements

• Please submit a resume, a short cover letter (no more than one page), and a link to your creative portfolio or case studies showing examples of narrative video direction, visual brand assets, social media accounts, collaborative campaigns, or community initiatives.