[Hiring] Senior Demand Generation Manager @TestGorilla

Role Description

As our Sr. Demand Generation Manager, you'll be essential in achieving TestGorilla's vision of helping one billion people land their dream job. You'll own our largest acquisition lever, a multi-six-figure monthly Google Ads investment, along with the lifecycle, enrichment, and website systems that turn that spend into revenue. This isn't just a role, it's your chance to make a real difference by proving, with data, that every dollar of spend becomes pipeline. You'll directly contribute to sustainable, cost-efficient growth as TestGorilla scales.

Responsibilities

• Upholding TestGorilla's behaviors and fostering an inclusive, supportive culture.
• Owning the demand generation number across paid and organic channels, including managing and scaling paid spend across Google Ads (Search, Performance Max, Display, YouTube) and adjacent channels.
• Testing and developing emerging acquisition opportunities such as advertising on ChatGPT and other AI-native platforms.
• Setting the channel mix, budget allocation, and account structure required to hit MQL, SQO, and pipeline targets.
• Building and owning source-of-truth reporting across paid and organic funnel performance, including SQL, dashboards, attribution modeling, and incrementality testing.
• Owning the roadmap for paid landing pages, ad creative, and offers, and running rapid A/B tests to lift conversion.
• Designing and owning automated nurture workflows and enrichment infrastructure (n8n, Make, HubSpot, Clay).
• Partnering with Sales and RevOps on lead quality and conversion by campaign.
• Staying ahead of advertising platform, AI ecosystem, and privacy changes.

Qualifications

• Passionate about TestGorilla's mission to help one billion people find their dream jobs.
• Excellent written and verbal communication skills in English.
• Thrives in a fast-paced, async-first, remote-only environment.
• Proven experience in performance or growth marketing, including hands-on ownership of a Google Ads budget of at least six figures per month (B2B SaaS strongly preferred).
• Typically expects 7+ years of experience in performance or growth marketing.
• Deep expertise across the Google Ads stack, including Search, Performance Max, Display, YouTube, Smart Bidding, conversion tracking, and Google Tag Manager.
• Working knowledge and hands-on expertise of Clay, HubSpot (or a comparable CRM) and GA suite.
• Solid grasp of funnel and unit economics (CAC, LTV:CAC, ROAS, payback period, cohort analysis).
• Hands-on experience using AI/LLM tools (Claude, ChatGPT, or similar).
• Ownership mentality: treats this budget like their own P&L.

Bonus skills

• Experience managing an agency or freelancers alongside in-house execution.
• Exposure to PLG or hybrid PLG/sales-led GTM.
• Experience presenting to VP/C-level stakeholders on performance and budget.
• Experience owning SEO or content-led demand generation programs alongside paid channels.
• Strong working SQL, fluency in GA4 and at least one BI tool.

Benefits

• Join a fully remote, mission-driven team from around the world.
• Receive a competitive pay (€65,650-€84,500 per annum) + Share Appreciation Rights (SARs).
• Work from almost anywhere with flexible hours and asynchronous work.
• €1,000 available each year or up to €2,000 from day 1 if you're buying a laptop.
• Invest in yourself and your career with a 3.5% L&D budget per year and clear growth opportunities.
• Caregiver-friendly work environment with paid 8-16 week parental leave.
• Unlimited and flexible time off policy.