[Hiring] Senior CRO, Affiliate Marketing @Launch Potato

Role Description

Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. You’ll bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration, and you’ll balance expectations of internal and external KPIs.

• Test Execution: Perform continuous high-impact optimizations across device types and user journeys (e.g., copy, UI/UX, advertiser order).
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately.
• Insight Documentation: Summarize and document test results clearly to inform future optimizations.
• Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks; become the subject matter expert on assigned offer verticals.
• Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
• Multi-Variable Analyses: Create and monitor clear & comprehensive reports that track multiple KPIs, both internal and external.

Qualifications

• 5+ years in a performance marketing or CRO execution role.
• Experience launching tests, owning strategy, QA and implementation, and collaborating with strategic leads.

Requirements

• Strong follow-through and task ownership; thrives on getting things done.
• Understands direct response mechanics and high-volume testing environments, preferably within verticals such as financial services (investing, banking, credit cards, lending, etc.), home services, insurance, or similar lead-form categories.
• Experience running A/B tests, QA'ing launches, and reporting on test outcomes.
• Comfortable updating copy, layout, and page flows within testing tools or CMS.
• Solid understanding of what impacts conversion, even if you're not the strategist.
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar.
• Ability to balance internal and external pressure to drive competing KPIs.
• Experience optimizing lead form pages end-to-end through UI/UX savvy.
• Clear communicator who can work across Copy, Design, and Media teams.
• Creative mindset — can spot UX friction and suggest improvements based on behavior.

Benefits

• Base salary: $100,000 - $120,000 per year.
• Compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
• Future increases based on company and personal performance, not annual cost of living adjustments.

Company Description

Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. Our mission is to create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.