Role Description
Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. You’ll bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration, and you’ll balance expectations of internal and external KPIs.
Qualifications
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5+ years in a performance marketing or CRO execution role.
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Experience within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead‑form categories.
Requirements
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Strong follow-through and task ownership; thrives on getting things done.
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Understands direct response mechanics and high-volume testing environments.
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Experience running A/B tests, QA'ing launches, and reporting on test outcomes.
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Comfortable updating copy, layout, and page flows within testing tools or CMS.
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Solid understanding of what impacts conversion.
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Working knowledge of analytics platforms like Google Analytics, Looker, or similar.
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Ability to balance internal and external pressure to drive competing KPIs.
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Experience optimizing lead form pages end-to-end through UI/UX savvy.
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Clear communicator who can work across Copy, Design, and Media teams.
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Creative mindset — can spot UX friction and suggest improvements based on behavior.
Benefits
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Base salary is set according to market rates for the nearest major metro.
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Compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
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Future increases will be based on company and personal performance.
Success Looks Like
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You consistently ship high-quality tests and optimizations that match the strategy brief.
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You stay on top of timelines and follow through on implementation steps.
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You catch bugs or tracking issues before they go live.
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You share learnings that help the broader team execute better.
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You’re a reliable executor who enables strategists and creatives to move faster.
Competencies
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Industry-Savvy: Detail-oriented and efficient; gets things done with speed and care.
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Execution Machine: Follows structured workflows and tracks everything from briefs to results.
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Analytical: Has the eye for creating easy-to-read and effective reports to keep track of performance.
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QA Mindset: Spots gaps before they cause issues — from typos to misfiring events.
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Collaborative Doer: Brings a positive, roll-up-your-sleeves attitude to getting things over the finish line.
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Adaptable: Comfortable shifting priorities and managing multiple launches at once.
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Hungry to Learn: Curious about what’s working, why, and how to improve results over time.