[Hiring] Senior CRM Marketing Strategist @Balsam Brands

Role Description

The Senior CRM Marketing Strategist reports directly to the CRM Marketing Manager, International and is responsible for planning, executing, and optimizing CRM email campaigns across our International geographies including the United Kingdom, France, Germany, Italy, and Spain. This role exercises advanced judgment in developing and managing the email calendar, conducts in-depth data analyses to evaluate campaign effectiveness, and makes tactical recommendations to drive conversion and loyalty. The successful candidate manages vendor and agency relationships, seeks efficiency gains through documentation and knowledge sharing, and collaborates closely with cross-functional partners and leaders to align marketing efforts with channel and business goals.

What you'll be doing:

• Campaign Strategy, Execution & Optimization
  • Plans, develops, and executes email campaigns across UK, EU, and International geographies.
  • Creates and refines audience segmentation strategies grounded in customer behavior, lifecycle stage, and purchase data.
  • Conducts in-depth analyses of campaign and channel performance to evaluate effectiveness and identify opportunities.
  • Contributes to the design and execution of A/B testing frameworks.
  • Ensures campaigns are aligned with brand guidelines and meet cultural nuances across UK, FR, DE, IT, and ES.
  • Manages marketing activities across UKEU geographies with an understanding of channel dynamics, traffic generation, and ROI metrics.
• Finance, Budget & Data Analysis
  • Understands how the role and channel tie to the financial goals of the company.
  • Monitors spend and revenue pace to goal projections of the channel.
  • Creates revenue build-ups for the channel and implements updates.
  • Performs discount dollar and coupon usage analysis to determine profitability in channel promotions and offers.
  • Utilizes tools such as Google Analytics, Power BI, and CRM platforms to provide in-depth data insights.
• Reporting, Performance Monitoring, Insights, & Recommendations
  • Presents findings and recommendations to the CRM Marketing Manager and cross-functional partners.
  • Creates weekly and bi-weekly reports to review channel engagement.
  • Presents and reviews performance in weekly meetings with functional lead.
  • Prepares and executes ad hoc deliverables for the channel.
  • Raises flags within the channel and provides timely recommendations for optimizing current and developing future campaigns.
  • Monitors and reports on competition, relevant news, industry trends, and emerging technologies.
• Integrated Planning & Cross-Functional Collaboration
  • Plans channel initiatives to support integrated planning goals.
  • Develops and optimizes innovative customer experiences based on understanding of the UK/EU audience.
  • Collaborates with cross-functional leads and key stakeholders to develop a holistic email plan.
  • Contributes to integrated marketing plans by incorporating customer insights and cross-functional feedback.
  • Recognizes opportunities for improvement and takes action to clear roadblocks.
• Tools, Technical Execution & Agency Management
  • Maintains expert proficiency in Email Marketing and CRM tools and platforms.
  • Seeks efficiency gains and new learnings to support the function.
  • Explores and applies AI tools to streamline workflows and improve process efficiency.
  • Manages relationships with vendors, agencies, and strategic partners.
  • Ensures email campaigns are mobile-friendly and comply with legal requirements.
• Team Development & Knowledge Sharing
  • Supports professional development within the team through active discussion and feedback.
  • Documents processes, strategies, and campaigns for internal and external reference.
  • Shares knowledge of processes and functional history with team members.
• Other Duties and Responsibilities
  • Performs other duties that may be assigned from time to time.

Qualifications

• Bachelor's Degree in Marketing, Communications, or any related course.
• Minimum 5 years of experience in CRM, email marketing, or a related engagement marketing channel.
• Proven ability to plan, develop, and execute email campaigns independently across multiple international markets.
• Experience conducting in-depth campaign data analyses and translating findings into tactical recommendations.
• Proficiency in email marketing and CRM platforms, with hands-on experience with Klaviyo, Optimove, or similar ESPs.
• Experience with A/B testing design, execution, and communication of results.
• Experience managing relationships with vendors, agencies, or strategic partners.
• Knowledge of GDPR and CAN-SPAM and other applicable compliance policy and regulation.
• Strong analytical skills with the ability to translate data into actionable insights.
• Demonstrates a customer-centric mindset in strategic thinking and execution.
• Adapts verbal and written communication to suit the audience.
• Comfortable working across international time zones and with cross-cultural teams.

Requirements

• Must attend occasional in-person meetings.
• Must have a fast, reliable DSL, Fiber, or Broadband connection with a minimum actual speed of 50MBPS.

Benefits

• Government-mandated Benefits (SSS, PAG-IBIG, PhilHealth).
• 13th Month Pay.
• Paid Leaves.
• Internet Subsidy.
• Healthcare Coverage (+ 2 dependents).
• Maternity, Paternity, and Solo Parent Benefit.
• Continuous Learning and Professional Development Benefit.
• Mental Health Support.
• Company Incentive.
• Meeting and Team Building Allowance.
• Shutdown Week.
• Volunteer Time Off.
• Bereavement Leave.