[Hiring] Senior CRM Manager @Lyto Brands Group GmbH

Role Description

We're looking for a Senior CRM Manager to own CRM analytics and execution across all three brands and 5 markets with a focus on email automation in Klaviyo. If you're looking to take full analytical and operational ownership to develop our cohorts to their full potential this might be for you! This role is not about writing copy & campaigns; it's about building an AI-focused automation system in Klaviyo.

• Develop our core customer metrics like repurchase rate and customer lifetime value
• Own CRM performance across three brands and 5 countries end to end (DACH + FR + US)
• Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)
• Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient
• Use Claude as your default tool for copy, creative briefing, and campaign production
• Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n)
• Build toward a state where no campaign is manually built and sent - flows and automation do the work

Qualifications

• Multi-year B2C e-commerce background ideally in an international setting
• Deep, advanced Klaviyo experience - flows with custom actions, API calls, etc.
• Already using Klaviyo MCP or genuinely eager to work this way
• Very strong analytical mindset: you think in segmentation logic and test hypotheses
• Comfortable in Klaviyo's templating language (HTML+Liquid)

Requirements

• Nice to have: Basic scripting (Python/JS) for data exports and automation
• Experience with SMS as a channel
• Experience with WhatsApp as a channel

Benefits

• Over 1 million orders, 5 markets, 3 brands – things are happening here. You take on real ownership instead of being just a cog in the machine.
• Dynamic team with a real culture: a weekly trophy for living our values, celebrating anniversaries and birthdays together, and monthly after-work drinks.
• Deutschland-Ticket, a €250 shopping budget in our own shops, and additional benefits like Urban Sports Club M.
• A new sport every month that we try out together in the Lyto Athletics Club.
• Team trips together (Mallorca, Belgium, Portugal) and the best company merch in the industry.
• Individual coaching tailored to your goals – from leadership to specialist coaching, e.g. your own Google Ads coach.

Company Description

We are Lyto - a team of creative minds, developers and marketeers. Together we develop brands and stores for personalized products, each targeted at a specific customer group. This is how we create brand experiences and personal memories for our customers. We have been specialists in personalized products since 2020. As a hybrid of tech start-up, brand developer and store operator, we offer customers unique experiences and products. We're a dynamic team fueled by ambition and a clear pursuit of excellence. We work hybrid, with our home base being a spacious loft office in Düsseldorf.